Friday 27 October 2017

Greenlight Planet Job Vacancy : Brand Manager

Brand Communication

  • Develop and execute fully integrated brand communications campaigns to support the overall brand strategy.
  • Promote the brand and enhancing its visibility in the market.

Activation

  • Drive brand activation, events and sponsorships in key markets across East Africa.
  • Leverage on multiple marketing strategies – ATL, BTL & TTL to support our B2B Partner Networks

Channel Marketing

  • Develop marketing campaigns to deliver on business objectives for channel partners.
  • Work collaboratively with diversified teams of partners to create & manage integrated marketing strategies i.e. Retail, MFI and Institutional Partners

Consumer Understanding

  • Generate strong consumer insights that will drive communication

Agency and Supplier management

  • Manage the media; activation agencies; and suppliers to deliver on the brand’s plans
  • Create innovative local media solutions to derive cost efficiencies

Qualifications for the Brand Manager Marketing Job

  • Has a Masters degree or Post Graduate qualification from a Premier institution
  • Has 3-5 years of Marketing experience in a consumer-facing role, preferably FMCG across different countries in East Africa
  • Is mission-driven, entrepreneurial and passionate about making a significant difference in the world
  • Lives and works in Kenya
  • Has experience managing advertising, media & BTL agencies
  • Has practical experience in brand management and activation campaigns.
  • Has successfully used different marketing channels to build a brand.
  • Has the desire & drive to help take a break-out start-up to the next level
  • Is fluent in English
  • Enjoys the challenge of working independently and creatively with a fast-growing global enterprise
  • Likes getting hands on and figuring out how to grow a high-potential business
  • Has strong project management skills

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