The Digital Marketing Director holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.
Responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage and oversee different digital marketing channels
- Prepare and manage digital marketing budget
- Oversee all the company’s social media accounts
- Measure and manage online content
- Track SEO and Google Analytics data an make complex analysis
- Build and inbound marketing plan
- Anticipate sales performance trends
- Organize and lead digital marketing team
- Research competition, investigate benchmarks and provide suggestions for improvement
Requirements
- At least 7 years of experience as a Digital Marketer
- At least 7 years of experience in developing and implementing digital marketing strategies
- Marketing degree. A Masters will be an added advantage
- Experience in an e-commerce company is an added advantage
- In depth knowledge of different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Hands-on experience with SEO, Google Analytics and CRM software
- Basic knowledge of web design procedures
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Entrepreneurial mindset with the ability to spot original branding opportunities.
The post Jamboshop Limited Job Vacancy : Marketing Director appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post Jamboshop Limited Job Vacancy : Marketing Director is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
