Family Bank (formely Family Finance Building Society) was registered as a Building Society in October 1984 in Kenya, under the Building Societies Act and commenced operations in the early 1985. Family Bank converted into a fully fledged bank in May 2007 and the main driver for our conversion was the need to offer a wider range of products and services to our customers. Family Bank is regulated by the Central Bank of Kenya (CBK) and is regularly inspected using CAMEL ratings which look at Capital, Assets, Management, Earnings and Liquidity. Our ratings by the CBK have been favourable over the years.
We are looking for a positive minded individual who fits the role profile captured below?
Reporting to: Chief Operations Officer.
Job Purpose:
The role ensures proper planning and implementation of marketing activities to drive business growth and create brand awareness. Responsible for planning, development and implementation of all of the Organization’s marketing strategies, corporate communications, and public relations activities, both external and internal.
Key Responsibilities:
- Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations programs.
- Coordinate media interest in the Bank and ensure regular contact with target media and appropriate response to media requests.
- Aligning marketing strategy with all key stakeholders to ensure value for the company.
- Developing the overall Marketing and Brand Management Visibility Plans.
- Generating the calendar of marketing activities aligning them to the Bank’s Business strategy.
- Contributing to marketing perspective & information insights into to the strategic plans for retail & corporate business growth.
- Product and services reviews to drive business competitiveness.
- Work on strategies to penetrate new untapped market niches.
- Liaison with the various business heads & commercial heads to develop new products, establishing commercial roll out plans for all new products, services, branches, channels and businesses.
- Review with the Business heads consistent delivery of high quality products and services through product and service development.
- Develop structure for harnessing ideas from the bank staff and customers with a view to creating a pipeline of new innovative products & services for the Bank.
- Drive a strong Public relations and CSR strategy.
- Execute the marketing activities based on targets and agreed budgets, market share growth, business growth KPI’s, product mix and timescales.
- Oversee the development of Marketing Communications and publicity materials & collaterals across all mediums; social, outdoor & electronic media.
- Responsible for identifying and reporting potential and actual Money Laundering Risk, including suspicious transactions in accordance with the laid down AML policies & procedures in your area.
- Manages the Bank’s external agents to optimize effectiveness & efficiency for activities such Advertising Activations; Research, PR; Publications collaterals of Communication materials, Media buying and placement.
- Define marketing resource requirement and ensure proper allocation across the marketing mix elements and priorities.
- Maintain and develop existing and new customers and reach out to the niche market.
- Carry out market research, competitor and customer surveys, develop and maintain market/competitor intelligence through gathering and analysing market information
- Develops the strategy for obtaining marketing intelligence.
- Ability to creatively rollout digital marketing and promotions.
- Formulate and implement policies and procedures that ensure compliance to the key principles of fairness, reliability, transparency, equity and responsiveness in line with the prudential guidelines on consumer protection.
- Provide leadership, development and coaching to the department to ensure better performance and succession planning with the unit.
Key Competencies and Attributes:
- Able to communicate and motivate, have good PR/interpersonal skills, have outstanding reporting skills, understand the principles of sales and marketing including market targeting, market mix and cost effectiveness.
- High level of integrity.
- Have excellent communication as well as interpersonal and public relations and interpersonal skills.
- Possess Strong analytical, interpretative, report writing and presentation skills.
- Sound IT proficiency and demonstrable exposure to a computerised working environment.
- Ability to grow, support and develop talent within a team.
Qualifications:
- Bachelor’s degree in Marketing/Public Relations or any relevant field.
- Experience in customer service in the financial services industry is a plus.
- Professional marketing/ Business Development qualifications.
- Professional Banking/or Marketing qualifications is a plus.
- Have a minimum of eight (8) years relevant work experience 3 of which must have been in a management role with proven result oriented track record.
- Have strong sales and commercial orientation with marketing and/or research experience.
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