Duma Works is recruiting a Marketing Manager for one of clients; an agricultural supply chain platform operating in East Africa.
The purpose of this role is to grow sales by developing and implementing marketing strategies and advertising campaigns.
Marketing Manager Job Responsibilities
- Conceive and develop efficient and intuitive marketing strategies.
- Carry out branding, positioning and marketing activities,
- Plan and execute all marketing database, social media and display advertising campaigns.
- Write press releases and plan promotional events for the promotion of products and product launching events,
- Provide clear transparency of campaign effectiveness and marketing activities to the management team.
- Initiate and control surveys to assess customer requirements and dedication.
- Collaborate with managers in preparing budgets and monitoring expenses, researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
- Actively present ideas to expand service offering and enhance positioning of the firm.
- Managing the sign off of marketing literature and campaigns, to ensure they meet the company brand and regulatory guidelines.
- Developing and sustaining strong working relationships with all stakeholders.
- Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
- Managing external agencies and ensuring marketing budgets are met.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
Requirements for the Marketing Manager Job
- Degree from a recognized university, preferably in the areas of Marketing/ Business Administration/Communication;
- Minimum 5 years’ experience in Marketing in overseeing the implementation of brand strategies for agricultural products;
- Awareness of product development, trade and consumer insights, and below-the-line (BTL) communication;
- Ability to think/operate strategically and submit timely reports.
- Budget management and basic commercial acumen knowledge.
- Very Strong Communication and presentation skills and experience.
- Strong Leadership skills and ability to influence;
- Have strong project management, negotiation and interpersonal skills
- A critical thinker, curious, persistent, challenges boundaries and delivery focused
- Self-motivated and with the ability to work independently;
- Have an appreciation for a start-up environment and ‘roll-up your sleeves’ attitude
- Experience in working with rural communities.
Languages:
Fluent in English and Kiswahili
Reporting to:
Head of Business Development
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