An officer at this level will be deployed in the Communication Directorate at the County Headquarters and will report to the Director Communication.
Responsibilities
Duties and responsibilities at this level will entail: –
- Develop and execute online public relations strategies that will allow the County to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
- Manage a diverse team of online communications, stewardship and events team professionals in support of organizational priorities through the development of increased brand elevation, activation and engagement opportunities.
- Oversee all online organizational messaging, branding, marketing communications, and promotion, print collateral and digital assets including website technical oversight of Content Management Systems and social platforms.
- Direct online content management and segmentation across all communications activities and external touch points.
- Provide online structured, proactive and sustained brand and message oversight, tools and resources for all County events.
Qualifications
- Served in the grade of Senior Branding Officer or an equivalent and comparable position in the Public Service or Private Sector for a minimum period of three (3) years;
- Bachelor’s Degree, or Diploma/Higher Diploma from a recognized institution with five (5) years working experience in Business Administration, Marketing, Communications or an equivalent;
- Demonstrated skill and comfort in proactively building relationships with top tier reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements
- Extensive successful writing and editing experience (externally focused) with a variety of print and online communications media
- Creative and thoughtful on how new media technologies can be utilized
- Innovative thinker, with a track record for translating strategic thinking into action plans and output
- Superior management skills; ability to influence and engage direct and indirect reports and peers
- Ability to make decisions in a changing environment and anticipate future needs
- Excellent and persuasive communicator
- Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact both strategic and tactical initiatives
- Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with senior management, Board of Directors and staff
- Ability to operate as an effective tactical as well as strategic thinker
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