Britam is a leading diversified financial services group, listed on the Nairobi Securities Exchange. The group has interests across the Eastern and Southern Africa region, with operations in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi. The group offers a wide range of financial products and services in Insurance, Asset management, Banking and Property. Our Mission is to provide outstanding financial services to our customers. Our Vision is to be the most trusted financial service partner. We aim to provide our clients, with an unmatched offering, ensuring first class solutions that help secure the future.
Job Purpose:
Run and develop and post content on the Britam social media sites on a day-to-day basis and manage and coordinate the company’s digital marketing and communication strategy with an aim of achieving business objectives, online strategies, and their competitive landscape in the digital marketing space to drive growth.
Key responsibilities
- Work with the Brand and communication manager to publish and distribute a set of guidelines for personal accounts on social media sites.
- Enhance usability, design, content, and conversion of the company’s websites
- Watch and report rogue sites springing up and using company branding.
- Conduct periodic User Acceptance Testing(UAT), validation, and editorial management on digital marketing platforms and taking effective measures based on results
- Devise, implement and manage effective social media marketing campaigns and trends including real-time crisis management
- Ensure security, legal, and privacy compliance for users on all digital assets
- Develop, implement and monitor all digital marketing campaigns (pay per click advertising, email campaigns, Search Engine Optimization, SMS, videos, blogging, etc
- Maintain a list of work-related personal blogs of employees and make it available to the public on the company website.
- Create, implement and monitor new and effective product distribution channels such as e-commerce and telephony platforms
- Ensure online coverage of the company’s events on all digital assets, measure and take necessary improvement measures based on results
- Prepare and monitor utilization of digital marketing budget
- Be knowledgeable of the tools, techniques, and philosophies of social media.
- Formulate, implement and monitor adherence to company digital marketing code of ethics
- Lower cost per acquisition(CPA) by optimization of Google and Facebook ads
- Develop and implement effective strategies to drive online traffic to the company websites e.g Blogging, events coverage, excellent graphics & web design, leveraging on social media, SEO, etc.
- Align digital infrastructure (website, FA portal, Customer portal, intranet) with new IT-led transformation to ensure the company is the market leader in Digital Marketing
- Generate digital reports and interpret analytics for decision making/action
- Generation and timely conversion of online leads in collaboration in collaboration with the Sales team
- Create and run a digital marketing calendar
- Measure and report Return On Investment
- Continuous update and review of all content on company websites, intranet, partner websites and aggregator sites (e.g Wikipedia, Social Bakers).
- Recruit, train and monitor online brand champions internally and externally
- Monitor and interact with community blogs to represent the company
Knowledge, experience and qualifications required
- Bachelor’s degree in Communication and Marketing or a related field.
- 2- 4 years working experience.
- Proven experience in digital marketing (Social Media, e-PR, e-Commerce, eCRM, Search, Media)
The post Retail Digital Marketing Associates at Britam appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post Retail Digital Marketing Associates at Britam is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
