Our client is a leading outdoor advertising company in Kenya with over 200 billboard faces across the country. The business is known for having good quality locations and for its customer service.
They are seeking to recruit a highly talented professional to fill in the following position in their Nairobi office:
The Commercial Manager will be responsible for overseeing all day-to-day activities of the business, to grow its sales and manage costs as per the budgets approved by the Board of Directors.
Commercial Manager Job Accountabilities
Leadership:
- Responsibility for developing and executing the strategic direction of the Company
- Providing proactive leadership to the teams
- Attracting and retaining high quality effective staff
- Set KPIs for all staff, and appraise them effectively
- Responsible for overall staff motivation
Sales and business development:
- Actively managing the sales team to set achievable daily, weekly and monthly KPIs and ensure that they are met
- Ensuring the sales team has effective incentive structures
- Have a handle on direct costs to enable the sales team to give discounts and promotions, while ensuring that the average gross profits are maintained within the signed budget.
- Use innovative methods to increase number of faces occupied by each client
Finance:
- Have overall responsibility of the P&L, Balance Sheet and Cash Flow for the business
- Responsible for ensuring monthly management accounts are shared with the Board Provides overall direction to the Finance Manager with respect to the budget
Operations
- Responsible for ensuring a pipeline of good quality billboard locations, which will achieve over 80% occupancy
- Ensure that billboard installation, flighting, deflighting, transportation and other critical operational aspects of the company are working efficiently
- Responsible for the smooth running of all departments
Qualifications for the Commercial Manager Job
- Bachelor’s degree preferably augmented with a post-graduate diploma or MBA
- Has 5 – 10 years of commercial experience, of which 3 years must be in a senior management role
- Track record in selling billboard space or other real estate space
- Should have a solid network within the advertising agencies and key marketing players in Kenya
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