Position Overview
The core purpose of this role is to provide support and thought leadership across communications platforms and partners in order to protect and enhance the reputation of The Coca Cola Company and its brands within the East & Central Africa Franchise (ECAF), removing potential barriers and building critical support to ensure a conducive environment within which the business can operate and grow.
This is a role that requires leadership and support of all aspects of communications within ECAF, focusing on a wide variety of key audiences including media, government, business/industry, bottling partners and internal functions (marketing, customer and commercial teams).
The role holder, in collaboration with the Head of ECAF PACS and the Business Unit Communications team, must develop and execute communications and public relations strategies, while maintaining positive relations with key media and other influential stakeholders. This includes: planning, developing and managing the implementation of ECAF communication and sustainability plans to showcase the company’s initiatives, build and strengthen the company’s reputation and enhance trust in the company’s beverages, activities and relationship with communities.
The success of this role will hinge largely on the role holder’s ability to influence across the franchise, franchise leadership team, our bottling partners, agencies, partners and communities to support the delivery of a coherent and seamless communications strategy for the ultimate growth of the business.
Function Related Activities/Key Responsibilities
- Develop, align and implement communications strategies for Total Beverage Company, Sustainability & Corporate Brand with bottling partner PACS and SEABU PACS teams to support Company’s business objectives with key audiences (e.g., consumers, customers, investors, bottlers, media, government, community leaders, employees and other constituents). 25%
- Develop appropriate communications materials such as internal & external stories, media responses, news releases, speeches, talking points, presentations, brochures, Q&As, talking points or position statements when required to ensure the use of Company-approved language in communicating with all audiences in order to maintain consistency and accuracy of communications. 25%
- PR office management including – building and sustain relationships with media across various platforms, event management, capacity building, review and update internal comms channels and engagement tools, agency management, leveraging social media, web sites, videos, photographs as needed. 20%
- Monitor public affairs and regulatory issues – both in traditional and social media in order to identify and track emerging issues that relate to the company and category and create proactive communications strategy to respond to threats. 10%
- Manage Issues and Crisis Communications, (IMCR) and Rapid Response Support the business to cascade responses to category issues/ questions including managing traditional and social media enquiries and supporting any crisis communications plans for the region. 10%
- Administration – Manage the PACS Function budget including identification & recommendation for strategic sponsorship & partnership opportunities to support the Company’s sustainability commitments while ensuring value optimization and compliance with the Company’s policies and processes.10%
Education Requirements
- Bachelor’s Degree Marketing and or Communications or equivalent work experience
Technical Skills
Related Work Experience & Functional Skills:
- Communications implementation & execution – knowledge of procedures and information for implementing public relations
- Business writing skills
- Speaking and presentation skills
- Advanced Microsoft Office Skills (Excel, Word, PowerPoint)
- Project Management
- Editing and Proofing: Strong editorial skills in both print and digital, and experience commissioning content. Ability to prepare materials for the media and other audiences by selecting, revising and correcting copy elements.
- Event Coordination: The ability to create and coordinate the materials and logistics necessary to plan for and execute the tasks needed to create a successful visit, meeting or event.
- Experience working with, influencing and coordinating cross-functional teams.
- Excellent coordination skills and the ability to work under pressure and to tight deadlines
- Working and monitoring budgets
- Issues & Crisis Management
- Media Relations
- Social/Digital Media
Competencies
- Generic Competencies:
- Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.
- Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
- Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others’ energy to consistently deliver results that meet or exceed expectations.
- Imports and Exports Good Ideas: Relentlessly seeks shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.
- Develops and Inspires Others: Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance.
- Lives the Values: Demonstrates the values of The Coca-Cola Company through words, actions, and by example; fosters an environment that reflects the values of the company.
Required Experience
- 5 – 10 years in a Communications role
Our Growth Culture
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola
The post Communications Manager at The Coca-Cola Company appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post Communications Manager at The Coca-Cola Company is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
