Key Duties/Responsibilities
- Assess strategic consumer opportunities that are currently untapped by the System and leveraging consumer research in order to identify new volume and profit growth areas (e.g. new beverage sub-categories, new package opportunities)
- Steward the development and implementation of insights, research processes and procedures across the business unit
- Oversee all business unit research initiatives and lead function’s capabilities (Agencies and People) to ensure they deliver against business needs
- Establish and maintain a Brand/Consumer/Customer and Competitor knowledge base to support consumer and business strategies through Market Intelligence
- Work with the Business Planning Team to facilitate management decision guidance by developing and testing hypotheses based on business knowledge (quantitatively and/or qualitatively)
- Ensure global/BU-wide learning’s and trends are reviewed and shared across the stakeholders within the System
- Support the development of business unit’s Business Plans and Strategic Management Reviews for categories and brands
- Develop and Manage the Research Budget
- Analyse and interpret research results to deliver business case needs
- Negotiate contracts with third parties in order to provide the Company with necessary marketing opportunities and services
- Lead the development of research capabilities and understanding within the brand team
Our Growth Culture
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.
Curious
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.
Empowered
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.
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The post Knowledge & Insights Manager at The Coca-Cola Company is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
