Melvin Marsh International is a Kenyan based family business that first begun with the production of Kenya first free-flowing salt- Melvins Flow salt, in 1995. Soon after, Kenya’s first flavored teas were launched under our renowned brand – Melvins Teas. Founded on a passion for the finest tea, we focused obsessively on building a world-class company with several strong Melvin’s brands. We flavor our teas with only 100% natural ingredients. The result – A range of teas that were flavorful, fun and refreshing. Over the years as our reputation grew, and our reach spread, it became equally obvious that people throughout the country shared this desire for a cup of tea that was much more than simply refreshment, but an enjoyable, memorable and satisfying experience, leading to the launch of our very own first Tea House – Melvins TeaHouse in the upmarket Lavington Mall. Today, Melvins Teas serves millions of cups a year. The product base has expanded to include lines; not only flavored teas but herbal and fruit infusions including green, orthodox and purple tea.
Job Purpose Summary
To oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.
Key Responsibilities and Accountabilities
- Ensuring volumes targets, share of market targets, share of voice targets, gross margin targets and Advertising & Promotion budgets are managed effectively monthly and annually as planned and budgeted.
- Planning and effectively implementing agreed activity grids that support the brands in the trade and at the consumer level.
- Ensuring that brand equities are preserved and exploited effectively with the advertising agency(s) and media houses in order to achieve (1) above.
- Develop the annual budget and plans for the brand and secure approval.
- To work with the Trade Marketer in the Development and implementation of the Go To Market, 5P strategies utilizing Terms & Conditions to company standards with the Brand Manager providing the Strategic Direction.
- Develop category growth plans including direction for existing brands such as line extensions and consumption builders, develop new product(s) and line extensions and implement them effectively on approval.
- Originate and manage approved marketing research including consumer insights, share of voice and market research, exploit findings effectively and manage all public relations events effectively
Knowledge, Skills and Experience
- Must be a degree holder – Marketing, PR, Business Administration
- At least 8 years’ relevant experience in an F.M.C.G company.
- Strong knowledge/understanding of consumer industry, market dynamics and requirements
- Experienced in analyzing large amounts of data and trends
- Ability to think critically and creatively
Person Specifications
- Strong interpersonal, communication, organization and follow-through skills
- Must have leadership and managerial skills
- A passionate, self-motivated, energetic, creative team player
- Build trust, drive execution, foster innovation, focus on customer, solve problems creatively and demonstrate high integrity
- Working knowledge of Microsoft office applications
Key Success Factors
- Meet marketing performance targets
- Effective market research
Degree qualifications
- Bachelor’s Degree
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