Britam is a leading diversified financial services group, listed on the Nairobi Securities Exchange. The group has interests across the Eastern and Southern Africa region, with operations in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi. The group offers a wide range of financial products and services in Insurance, Asset management, Banking and Property. Our Mission is to provide outstanding financial services to our customers. Our Vision is to be the most trusted financial service partner. We aim to provide our clients, with an unmatched offering, ensuring first class solutions that help secure the future.
Job purpose
Responsible for the sale of all lines of business within the Financial Advisors and Branch Network. The job holder also takes overall accountability for the regional branch activities within the assigned region and accountable for overall profitability of the branch regions.
Key Responsibilities
- Overall responsible for branch profitability as the Unit CEO;
- Co-ordinate and supervise staff in the regional office and ensure that company policies and procedures are observed;
- Responsible for driving the achievement of regional sales revenue targets and by ensuring cross selling and upselling of products in branches;
- Overall responsible for regional profitability per product or product portfolio
- Assist the Head of FA and Branch Network to manage the performance of Branch Managers for all production as agreed;
- Recruit and develop Financial Advisors, Unit Managers, and train various intermediaries to pursue sales of all line of business products;
- Develop, nurture, grow, motivate and support financial advisors within own branch to achieve their performance targets;
- Monitor customer preferences to determine focus of sales efforts;
- Manage sales costs to ensure profitability;
- Meet the set persistency levels for all lines of business;
- Gather and provide marketing intelligence feedback to facilitate development of strategies to give the company a competitive advantage;
- Provide effective customer service to both prospective and existing customers; and
- Aggregate sales performance and prepare regional report.
Key Performance Measures
STRATEGIC PERSPECTIVE
- Total Revenue (per client)
- # Products (per client)
- Branch Profitability
- Customer Satisfaction Index
- Key Talent Retention
- Persistency levels
INITIATIVES PERSPECTIVE
- Success of Single Distribution within the region & branch
OPERATIONAL PERSPECTIVE
- % of employees achieving targets
- % FA training plans executed
- % processes re-engineered to serve the customers
- % audit recommendations implemented
- % FAs trained on all product lines
- Revenue per FA
- % Retention of high performing FAs
Working Relationships
External Relationships
- Britam customers
- Insurance sector players
Knowledge, Experience And Qualifications Required
- Bachelor’s Degree in a business related degree. Masters’ degree is an added advantage;
- 7-10 years’ experience in a similar position; 3-4 of which should be in a managerial capacity; and
- Professional qualification in Insurance (ACII, FLMI or AIIK).
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