Reeds Africa consult (RAC) offers a broad scale of Human resource services designed to provide professional supports for the growing needs of today’s corporate organizations. Our services includes the entire employee life cycle in an organization from the point of recruitment, training and development, policy development, compliance audits, provision of HR tools to achieve overall business success from the HR perspective. Reeds Africa consult (RAC) consultants have a combined experience of over 18 years and are very well capable of achieving sustainable, productive performance growth with full compliance as your HR partner of choice.
Our client in the FMCG Industry is looking to hire a branding & Marketing Manager.
Workstation:
Nairobi
Job Purpose;
The ideal candidate will be responsible for understanding consumers, developing marketing strategies/plans, and managing brands to ensure market competitiveness
Main Tasks and Responsibilities
- Developing overall marketing strategy and defining the offering and customer’s value proposition.
- Establishing and managing marketing budgets for designing and executing brand and product marketing programs for effective positioning of products and propositions in the marketplace.
- Developing and deploying annual marketing plans for all brands and developing a brand identity toolkit.
- Defining and managing category marketing strategies, identifying key insights from competitor, consumer, and category analysis.
- Establishing goals, objectives, and metrics for products by channels/segments.
- Managing all branding and marketing activities for the organization and providing guidance to other sections within the business regarding branding and marketing.
- Analysing how people make decisions about what they buy, want, need, or act in regards to a product, service, or the company.
- Evaluating brand performance in the market and identifying improvement opportunities based on the analysis.
- Defining and managing the product portfolio and developing business cases for new products in collaboration with the Head of Supply Chain and the Head of Commercial Services.
- Designing and developing new brands and managing the brand life cycle.
- Planning and implementing market activation activities/programs in established, untapped, forgotten, and developing markets.
- Managing and tracking performance of employees within the marketing section.
- Providing leadership, guiding, mentoring and identifying training opportunities for the development of the employees in both the Sales and Marketing sections.
- Leading the design of product packaging in line with regulatory requirements.
- Participating in Sales and Operations Planning (S&OP) meetings with the objective of achieving focus, alignment, and synchronization among all functions in the organization, such as; sales, marketing, production, inventory, procurement, maintenance, and finance.
- Managing creative agencies to deliver creative concepts, programs where required.
- Advising on and managing research projects which will support / justify in market activities
Skills and Qualifications
- Bachelor’s Degree in Sales and Marketing or any relevant field
- Certification in Sales/Marketing or any relevant field from a recognized institution.
- A minimum of 8 years’ relevant experience, five of which must be in a managerial position.
- Building and Managing Relationships
- Communication and Influencing
- Managing and Developing Performance
- Building and Managing Relationships
- Communication and Influencing
- Managing and Developing Performance
- Decision Making
- Planning and Organising
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