Marketing Officer at Kenya Union Of Savings & Credit Co-operative Limited

As the voice and lobbyists for Savings and Credit Cooperatives in Kenya, we at KUSCCO have been at the forefront of efforts to form and develop strong and viable SACCOs. Our key roles at KUSCCO – as the umbrella body for SACCOs – are mainly advocacy and representation. In addition, we offer SACCOs and other cooperatives financial and technical assistance, tailored to largely benefit the middle and low income earners both in Kenya’s rural and urban areas. This is a significant fraction of Kenya’s population that drives the country’s economy through the small and medium enterprise (SME) engine.

Position Summary:

Overseeing membership growth, assets and liabilities growth and products uptake of the society

Job Reference No.: MO/TS/11/2021

Job Summary

1. Establish and implement all marketing and business growth strategies.
2. Oversee current offerings and come up with initiatives for new products or services.
3. Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
4. Sell and market all SACCO products and prospect for new business.
5. Prepare presentations for prospective customers when recruiting new members to the SACCO.
6. Coach, train and supervise the Sales Representative to ensure marketing targets are met.
7. Collection of competitor’s intelligence and reporting of the same to CEO.
8. Keep in safe custody all marketing materials i.e. brochures, banners, tapes, etc.
9. Participate in trade fairs, marketing promotions, road shows and any other publicity campaign as may be assigned and providing reports on the same.
10. Liaison office in charge of ensuring that information is disseminated to members on time and accurately.
11. Carry out customer surveys and ensure customer service is up to standard.
12. Member education – pass SACCO information to the customers on any new policies that may implemented.
13. Visit clients to get complaints/comments and handling complaints at the field level.
14. Track all marketing and sales data and create detailed written reports and verbal presentations to bring to the CEO and Board.
15. Organize CSR activities for the SACCO.
16. Any other duty as directed by the CEO.

Necessary Qualifications and Skills:

Qualifications:

1. Bachelor’s Degree in Business preferably in Marketing or a higher Diploma in Sales and Marketing.
2. An understanding of loans performance metrics/indicators and the ability to interpret and process operations data.
3. Valid certificate of good conduct.

Skills and Desired Qualities:

1. Negotiation and selling skills
2. Good people, interpersonal and networking skills
3. Business driver and customer driven
4. Proficient in Microsoft office suite

Experience:

Minimum three (3) years’ experience in the financial services sector

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