Sun Pharmaceutical Industries Ltd. (Sun Pharma) is the fourth largest specialty generic pharmaceutical company in the world with global revenues of over US$ 4.5 billion. Supported by more than 40 manufacturing facilities, we provide high-quality, affordable medicines, trusted by healthcare professionals and patients, to more than 100 countries across the globe. In Kenya, Sun Pharma is one of the most established multinational pharmaceutical companies with presence for over 3 decades. Sun Pharma is among the top 10 Pharma companies in Kenya with a product portfolio of 70+ products across 13 therapies. Sun Pharma focuses on sustainable growth through brand building, hence offers valuable platform for learning and professional growth.
Product Manager is a core brand management role that requires development/adaptation of brand strategy and execution of marketing plans among doctors and pharmacies to drive growth of brands.
Key Responsibilities include :
- Drive Topline Sales Revenue through regular marketing support and maintain Expense to Sales (E/S) Ratio.
- Develop/ Adapt Annual Brand Plan and in line with it develop/adapt and execute Activity calendar by month by brand to achieve SLS budget.
- Develop/Adapt & drive timely execution all promotional Inputs for Doctors (e.g. Visual Aids, LBLs, Doctor Group Meetings etc.), Pharmacies (e.g. Pharmacy Materials, Pharmacy Group Meetings, etc.) & Development of KOLs
- Monthly Sales Analysis by brand / SKU – HQ to identify areas of opportunity / challenges & submit appropriate plans
- Planning and conducting cycle meetings in liaise with HO – India MPD & Build new product Pipeline – contribute by conducting extensive 1o and 2o market surveys to understand place in therapy, competition, pricing and develop Business Cases
- Planning and conducting cycle meetings in liaise with HO – India MPD & Build new product Pipeline – contribute by conducting extensive 1o and 2o market surveys to understand place in therapy, competition, pricing and develop Business Cases
Key Competencies Required
Technical Skills/Competencies
- Strategic Brand Planning & brand communications
- Data analytics
- Proficient in MS Office (Excel in PowerPoint)
- Basic understanding of digital marketing and analytics
- Understanding of New Product Launch
Behavioural Competencies
- In Sync with Sun Pharma Values / Sunology: Humility, Integrity, Passion & Innovation
- Performance driven, Strong execution orientation, Entrepreneurial, Solution oriented,
Sets clear priorities & Meets deadlines
- Resilient & Willingness to stretch
- Is a good team player in collaborating with Sales and other cross functional teams
- Good communication skills
Education: B.Pharm/Science Graduate, MBA (Marketing)
Experience: 6- 10 yrs in Pharmaceuticals in Kenya
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