Greenforest Foods Ltd is a premier natural foods and ingredients processor that supplies retail outlets and institutional clients in Kenya and the greater East African Community. Greenforest works with more than 5,000 small holder farmers and beekeepers to deliver the safe natural products to the consumer and institutional clients. We respect the environment and biodiversity hence we operate sustainability.We are looking to hire an FMCG Lead Sales Executive whose task will be to maximize sales volume and revenue growth in general trade and modern trade. S/He will be in charge of growing our customer base, manage relationships, execute planned initiatives, drive new product innovations as well as oversee and execute sales operations for maximum cost efficiency and sales productivity.
S/He will report to the Managing Director.
Role Purpose
Implement sales business strategy to achieve business objectives of increased profitability, impeccable customer service and efficient excellence in trade execution.
Key Duties & Responsibilities
- Champion and lead the launch and roll out activities of an upcoming new product line into both modern and general trade, and exports
- In the initial 6 months, dedicate 60% of time to a product launch undertaking critical planning, communication and in-market successful execution
- Identify and implement new business opportunities on existing business to increase customer base and continuously profitability growth
- Prospects for new clients to identify and develop new accounts geared to achieve increase in number of accounts and brand visibility of company products
- Ensure Route to Market & Territory Management optimisation, including spot utilising commercial opportunities in new accounts so that future business opportunities can be planned and implemented effectively
- Develop and execute sales and distribution strategies, while monitoring sales in the market to ensure targets and objectives are met
- Increase sales, drive volumes and supervise the sales process by following up on orders, deliveries and collections to attain optimal availability of products over long and short term
- Ensure cash collections payment of receivables in a timely manner as per agreed terms with customers (work and communicate closely with Finance department)
- Manage customers credit terms and limits in order to maximize sales and minimize risk
- Maintain accurate records of all accounts sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within their assigned territory
- Prepare weekly or monthly sales reports and provide market feedback to the Manager regarding movement of products
- Prepare regular reports and analysis on sales and lead sales & marketing activities and meetings
- Build and maintain effective customer relationships in order to build strong loyalty
- Handle and respond to existing products queries from clients quickly, effectively and accurately
- Provide customers with the appropriate sampling of products in response of their enquiries and optimise customer service to attain superior customer relation and long-lasting partnerships. Provide solutions and solve arising customers complaints in given accounts
- Execute surveys and market intelligence gathering so that the organisation is constantly aware of current market trends and enable a competitive advantage.
Qualification, Experience & Education
- Relevant university degree or diploma is business, sales & marketing is essential
- Minimum 2 years relevant FMCG experience in a sales/marketing environment
- Under 26 years of age
- FMCG experience especially in distribution
- Hands on experience and knowledge in field sales
- Existing networks and contacts an added advantage
- Capable of meeting and or exceeding monthly activity and sales goals
- Familiarity with the industry
- Clean and Valid driving license is an added advantage.
Skills
- Good verbal and written communication, interpersonal and presentation skills
- Analytical, highly numerate and problem-solving ability
- Good planning ability, responsible, conscientious, and highly dependable
- A confident team player, socially outgoing and with ability to negotiate
- Able to work independently with minimum supervision
- Ability to build positive relationships
- Assertive and pleasantly persuasive with ability to influence
- Open to change and always looking for opportunities for improvement
- Computer literate and goal driven with self-management skills
- Self-discipline, well organised and willing to take calculated risks
- Resilient and highly flexible
- Demonstrated ability to work under pressure and handle a demanding work environment
- High energy levels, drive and good time management skills
- Smart and persistent
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