deepAfrica is an online solutions provider offering comprehensive solutions that facilitate personal and institutional growth.
deepAfrica is looking for a high-performing Marketing Executive to demonstrate product value, strengthen brand loyalty which will ultimately increase sales. The position is about understanding what customers want, informing the organisation of new insights and using automated technologies to predict buying behaviour patterns in order to deliver personalised messages to stakeholders.
Responsibilities
- Conceive and develop efficient and intuitive marketing strategies
- Organize and oversee advertising/communication campaigns (social media, TV) exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Communicate with target audiences and build and develop customer relationships
- Source and secure sponsorships
- Initiate and control surveys to assess customer requirements and dedication
- Write copy for diverse marketing distributions (brochures, press releases, website material, social media)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
- Preparing daily reports on brand performance
Requirements
- 3yrs experience as marketing executive or similar role
- Good understanding of market research techniques, data analysis and statistics methods
- Ability to set up, manage and analyse Google Ads campaigns
- Thorough knowledge of strategic planning principles and marketing best practices
- Computer literacy and marketing software proficiency
- Proficient in social media analytics
- Proficient in website analytics
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Commercial awareness
- Degree/Diploma in marketing, business administration or relevant discipline.
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