Our client; a leading manufacturer and distributor of a variety of super brand roofing materials is seeking to employ a Brand/ Marketing Coordinator who is passionate, creative and enthusiastic about developing modern brands in a competitive industry.
Key Duties & Responsibilities for the Marketing Coordinator Job
- Develop and execute marketing programs that increase brand identity and brand awareness
- Brand positioning in the market
- Initiate promotional activities
- Social media marketing
- Initiate marketing campaigns
- Suggest TV, radio, and newspaper marketing
- Initiate ways of digital marketing through website and social media
- Coordinate a team of marketing, sales and customer service
- Translate brand strategies into brand plans and
- brand positioning
- Lead creative development and motivating stimulus
- to get targeted population
- Establish performance specifications, cost and price
- parameters, market applications and sales estimates
- Measure and report performance of brand in all
- marketing campaigns
- Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and
- competitors’ activities
- Identify opportunities and key brand issues
- Oversee brand marketing and advertising activities to
- ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Develop new and innovative growth strategies
Marketing Coordinator Job Qualifications & Skills
- University degree in Business or Marketing Management
- 3- 5 years proven work experience in brand Management and marketing
- Ability to withstand work pressure
- Drive for results and strong leaderships skills
- Excellent understanding of full marketing mix
- Highly creative and innovative
- Experience in identifying target audiences and devising campaigns that engage, inform and market
- Ability to develop brand and marketing strategies
- Excellent communication and interpersonal skills
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