Ilara Health brings accurate and affordable diagnostics to the 500 million people in Africa who today struggle to access a simple blood test. We distribute low-cost, AI-powered diagnostic devices directly to primary care doctors in peri-urban and rural clinics, where the availability of common diagnostics is very poor. Our proprietary software integrates all the devices that we distribute and enables the doctor to provide effective patient management. We use technology to bring light to a dark world of healthcare in a similar way technology has leapfrogged landlines, banking and electricity grids.
Description of role
We require a content writer to lay the foundations of our blog to drive engagement. Additionally, this content writer would also be required to develop newsletters and marketing collateral for the company
Responsibilities
- Creating and owning a content calendar for the company blog, website, and newsletter
- Writing content/articles that are relevant to the company and the audience
- Writing marketing newsletters for sales
- Writing regular internal company updates and periodic external (investor) updates
- Research industry-related topics (combining online sources, interviews and studies)
- Proofread and edit blog posts before publication
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Requirements
- Ability to write high quality content in both English and Kiswahili
- Basic knowledge of SEO
- Collaborative, open to feedback, and displaying a high degree of ownership
- Familiarity with healthcare industry preferred
- Ability to work independently, requiring minimal supervision
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