Job Purpose
The marketing manager manages the day to day marketing activities of the organization
and long-term marketing strategy for the company.
Responsibilities
- Managing all marketing activities of the Company within the marketing department.
- Developing the marketing strategy for the company in line with company objectives.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Coordinating marketing campaigns with sales activities.
- Overseeing the company’s marketing budget.
- Creation and publication of all marketing material in line with marketing plans.
- Overall responsibility for brand management and corporate identity
- Analyzing potential strategic partner relationships for company marketing.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Qualifications
- Bachelor’s degree in business administration or Marketing Management preferably with Master’s degree in marketing management.
- 5-8 Years’ experience in the marketing department with FMCG Industry environment, preferably in Beverage Industry.
- 4-5 Years of working experience as Head of the Marketing Department.
- Strong analytical and project management skills.
- Confident and dynamic personality.
- Strong creative outlook
The post Marketing Manager (Beverage Division) at Reeds Africa Consult appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post Marketing Manager (Beverage Division) at Reeds Africa Consult is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
