Responsibilities
- Develop various marketing strategies as per customer segments and needs.
- Develop marketing communication materials for new member recruitment and Sacco product marketing.
- Identify and implement various marketing activities that will lead to new member’s recruitment, Sacco product uptake and new product developments.
- Develop the annual education programs for the Sacco in liaison with education committee and the C.E.O.
- Prepare marketing and advertisement budgets in liaison with the C.E.O to ensure sufficient and sustainable funding for the marketing and advertisement functions.
- Recruit new Sacco members.
- Manage members relationship
- Conduct market research on current trends in the industry, members’ desired needs and develop strategies for fulfilling those needs including products.
- Produce valuable and engaging content for our website and the newsletter.
- Measure and report performance of marketing campaigns, gain insight and evaluate against goals.
- Review and analyze the performance of various marketing campaigns, gain insight and assess against set goals
- Preparing content for social media updates and share with ICT for release
- Preparing reports to the management on marketing
- Any other duties assigned by the management from time to time.
Qualifications
- Must have a minimum of KCSE grade C or above
- Bachelors’ degree in Marketing or equivalent from a recognized institution
- At least Certificate in Co –operative management shall be an added advantage
- At least 25 years of age.
- Must have relevant working experience of at least Two year.
- Must demonstrate experience in marketing together with the potential and attitude required for the job.
- Proven experience in identifying target audiences and capacity to creatively devise leading channels and marketing campaigns that engage, educate and motivate.
- Good interpersonal skills whereby he/she must be a good listener and be able to understand the needs of each member.
- Have a good personal communication skills and be able to generate confidence and loyalty from the general membership
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- Up-to-date with the latest trends and best practices in online marketing and measurement
The post Marketing Officer at Kewisco Sacco appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post Marketing Officer at Kewisco Sacco is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
