KCA University history dates back to 1989, with the establishment of the institution as Kenya College of Accountancy (KCA)by the Institute of Certified Public Accountants of Kenya (ICPAK) to improve the quality of accountancy and financial management training in the country. The college was founded after a study conducted by Chart Foulks Lynch (CIPFA) services of the UK in 1987/88. The study revealed that the Kenyan economy required an additional four hundred qualified Accountants every year. The output of qualified accountants from the training institutions then was less than one hundred.
Job Description
The job holder will be responsible for development and implementation of student recruitment and retention strategies and programmes.
Primary Responsibilities
- Develop and implement recruitment and marketing strategies for the University.
- Develop a recruitment and marketing policy.
- Develop and execute annual enrolment management plans.
- To promote effective communication and superior customer service to students.
- Manage outreach activities, front office, call center and media activities.
- Develop and monitor budgets for enrolment activities.
- Manage the design and development of all branded material.
- Champion social media marketing and ensure KCA-U brand remains visible.
- Provide market information through market research on a continuous basis.
- Supervise and train Enrolment coordinators and ensure professional customer care standards in the University.
- Liaise with the strategic communication department in the execution of marketing & communication plans.
- Market the University to prospective students and parents and others in the general public.
- Prepare, manage and safeguard the use of marketing resources for the campus.
- Liaise with internal customers, government agencies, tertiary and corporate institutions to enhance enrollment for KCA University programmes.
- Liaise with Quality Assurance to monitor the provision of quality customer care services.
Qualifications
- A Bachelors degree in Marketing.
- Master’s degree – Preferably a Masters of Business Administration.
- Proven track record of consistent, high marketing performance
- 7 to 8 years work experience with at least 5 years at supervisory level
- Excellent interpersonal and communication skills – both verbal, written and collaborative management style;
- Demonstrated record of managing a marketing portfolio;
- Knowledge of student services and operations.
- Demonstrated leadership skills.
- Proficiency with office technology
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The post Enrollment Manager – Marketing at KCA University is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
