- To institutionalize and implement the university marketing policy.
- To enhance the corporate image of the university.
- To directly market all the university programmes.
- To undertake frequent market surveys to understand market trends.
- To prepare monthly marketing reports.
- To develop a database for potential students and target groups.
- To prepare a marketing work plan for approval by the University Management. Board.
- To effectively deal with all matters related to public relations and customer care.
Qualifications
- Bachelor’s degree in Marketing/Business Administration/Social Sciences
- Excellent communication skills; verbal and written
- Internet and computer literate skills
- At least five (5) years’ work experience as a Marketing or Sales Officer
- Professional certification or organizational membership
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