Job Description
- Coordinate and administer sales promotions in order to advertise products and to maximize the profits of the company’s sales
- Assist in researching, evaluating and recommending enhancements to the market positioning of the company’s products or services
- Market products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; coordinating event logistics and creating recaps for events and campaigns; gathering information on leads
Responsibilities
- Coordination with Category team and Chief Pharmacist for monthly promo ideas and product focus
- Coming up with the monthly brief/plan for approval by Head of Marketing
- Facilitation of reports that are done prior to promo for an informed promo run-through
- Liaising with Retail Team for promo implementation
- Presenting to managers the monthly promo ideas and execution
- Facilitating the weekly reports and reviewing promo performance against budget
- Assisting Head of Marketing on events management and coordination
- Coordinating with Retail Department for new store marketing requirements
- Assist Head of Marketing in the implementation of marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars
- Track product line sales and costs by analyzing and entering sales, expense, and new business data.
- Assist in preparation of marketing reports by collecting, analyzing, and summarizing sales data
- Keep promotional materials/items ready by coordinating requirements with agencies and/or printers; inventorying stock; placing orders; verifying receipt
- Support marketing team by providing sales data, market trends, forecasts, account analysis, new product information; relaying customer services requests
- Research on competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases
- Assist in planning meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
- Assist Head of Marketing in monitoring budgets by comparing and analyzing actual results with plans and forecasts
- Update job knowledge by participating in educational opportunities; reading trade publications
- Accomplish organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
- Achieve/exceed individual & Regional agreed budgets/KPIs
Qualifications
- Bachelor’s Degree in Marketing, Project Management, Retail Management will be an added advantage
- At least 2-3 years previous working experience in the marketing field
- Project management background will be an added advantage
- Previous experience of pharmacy logistics
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The post Sales Promotion Manager at Reputable Company is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
