SkyTOP Technologies Ltd is a company incorporated and registered in Kenya in 2006. Our core business is the development of software solutions for the building and construction industry, the manufacturing industry, and the education sector.
Our solutions seek to enhance the adoption and use of Computer Aided Design (CAD) and Building Information Modeling (BIM) software programs by professionals in the architectrual, engineering, design, surveying etc, and students and trainers in education and training institutions (high schools, TVETs and universities).
SEO Specialist
- Job TypeFull Time
- QualificationBA/BSc/HND
- Location Nairobi
- Job Field Media / Advertising / Branding
Details:
We are looking for an SEO specialist whose primary role will be to utilize various marketing practices to increase SkyTOP Technologies appearance in search engine results, such as Yahoo or Google. While increasing web traffic is the primary focus, the SEO specialist will be responsible for developing ways to engage our customers and focus on conversions.
Duties
- To focus on creating effective ways to promote products, services, or content via internet-enabled devices or mediums.
- Monitor and analyze website data, such as page views per visit, click-through-rates, time spent on a site, and cost per click.
- Perform ongoing keywords discovery, expansion and optimization which will attract conversions.
- Implement link building strategy
- To develop relevant and engaging content that will call for action in terms of sales.
- Track reports and analyze websites analytics and ppc initiatives campaign that will bring revenue.
- To analyze websites for improvements.
- Enhance our websites designs (https://ift.tt/2Z2Tv2D, www.demoscad.net and www.mcarfix.com ).
- Oversee placement of listings in directories and search engines.
- Manage online marketing activities like email promotions or sponsorship programs.
- Recommend changes to website content linking and improving SEO position for targets keywords in order to generate revenues.
- Execute tests, collect and analyze data and results, identify in order to achieve maximum ROI in paid search engines.
- Conduct keyword research to determine effectiveness.
- Determine relevant improvements for landing pages or blogs that will enable search engines’ ability to recognize both purpose and information.
- Any other activity that will improve and build the sales structure.
Qualifications and Skills
- Three years of experience in SEO, website development and design for purpose of bringing sales.
- Experience in online revenue generation.
- A degree/Diploma in Information Technology, Sales and Marketing related certification will be an added advantage.
- Knowledge in internet marketing analytical tools.
- Knowledge of HTML, CSS, php, Joomla! CMS, WordPress and blogging.
- Knowledge in Adobe Illustrator, Adobe Photoshop or any other graphics design software.
- Strong analytical tools and reporting skills (e.g. Google analytics, Net Insight, Omniture, Web Trends)
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Interested applicants are required to fill the form below to submit their application before the 22nd day of July 2019.
Social Media Specialist
- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience3 – 4 years
- Location Nairobi
- Job Field Media / Advertising / Branding
Details:
We are looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our sales and marketing. You will be working closely with the sales, marketing and all other relevant departments in order to have a clear understanding of the products.
Content Marketing Job Duties:
- Develop, implement and manage our social media strategy
- Collect customer data and analyze interactions and visits, plus use this information to create comprehensive reports and improve future marketing strategies and campaigns.
- Manage and oversee social media content that will attract downloads for conversion.
- Measure the success of every social media campaign and make sure they add value to the clients.
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools such as Buffer in order to create the call for action initiative.
- Work with copywriters and designers to ensure content is informative, appealing and in itself can call for sales conversions.
- Collaborate with Marketing, Sales and Product Development teams
- Grow and expand all company social media pages through which traffic is created to the company product website.
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network.
- Provide constructive feedback which can lure more visits, likes and easily create bring traffic to the website.
Content Marketing Skills and Qualifications:
- 4 years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness, impressions and generate sales.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Three (3) Years’ experience in online sales (Software will be an added advantage)
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Experience in growing social media pages from zero.
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing or relevant field
- Advise senior management on the best practices that can create awareness and generates revenue
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Content Marketing Strategist
- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience3 years
- Location Nairobi
- Job Field Media / Advertising / Branding
Details:
As a Content Marketing Strategist, your role is to promote our organization through content creation. Apart from being a content writer, you need to be able to manage all the creative resources in our company and find the best ways to use words that will bring sales revenues.
Content Marketing Job Duties:
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
- This role requires a brand publisher mindset: they create the content our audience is looking for and then to optimize the path to client’s conversions.
- Editorial requirements include SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
- Editorial calendar and organization workflows must be developed and managed.
- Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
- Measurement and optimization of the program will be required on a regular and ongoing basis
- Management of all creative resources including designers, writers, and other company personnel
- Integration of content programs with brand campaigns to drive brand to demand.
- Executive presentations on the program approaches and results will be required.
- Able to come up with content that will grasp the attention of many and generate sales.
Content Marketing Skills and Qualifications:
- Experience creating content for the web and growing a social audience
- Degree/Diploma in Communication and other related field.
- Must have Three (3) Years of experience in content writing.
- Knowledge of attractive AdWords that generate sales.
- Editorial mindset that seeks to understand what audiences consume and how to create it.
- Ability to analyze and present content and social performance
- Experience with Joomla!, WordPress, Google analytics, Slide share, and the top social channels that attract huge revenues.
- Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
- The individual must be highly organized and self-driven.
- Team-oriented; professional and cooperative attitude
- Familiarity with Microsoft Office (especially Excel) and commonly used web browsers
- Marketing background will be an added advantage
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Interested applicants are required to fill the form below to submit their application before the 22nd day of July 2019.
Technical Sales Engineers (Digital Platform)
- Job TypeFull Time
- QualificationBA/BSc/HND
- Location Nairobi
- Job Field Engineering / Technical
Summary/Objective
The Technical Sales Engineers will focus on researching clients’ needs and performing Product presentations to technical students, technical trainers and experts in various industries with aim of providing the right products/solutions, assist in sales closing and increase sales revenues for SkyTOP Technologies Limited.
We are looking for suitable candidates who are Engineers, Architects, Surveyors, Interior Designers and other experts who are passionate about Computer Aided Design(CAD). The successful candidates will focus on our premier product – DemosCAD and will drive online sales for DemosCAD Web and Mobile App versions.
Duties and Responsibilities
- Assist the Brand Manager, DemosCAD and the Business Dvelopment Manager in achieving sales revenue targets with an emphasis on driving digital revenue
- Understand sales campaign success indicators and ensure that the relevant campaigns are set up for success
- Researching on potential leads from target industries and professions, business directories, web searches/digital resources to identify, qualify and secure business opportunities for the Company
- Perform ROI analysis of all marketing channels (paid search, SEO, affiliates, social media, display, email, etc.) to ensure achievement of KPIs
- Manage social media platforms, measure and analyze performance
- Manage divisional email automation program, develop messaging to serve key industry segments. Build and continuously improve automation journeys to impact growth
- Identify industry trends, competitive intelligence or possible new digital opportunities
- Building business relationships with current and potential clients
- Work with the Sales Team to develop and maintain holistic dashboards and data visualization from Google Analytics and other data sources and websites to support business functions
- Developing customized targeted sales strategies
- Meeting or exceeding monthly, quarterly & annual individual set targets.
- Provide Customer feedback to the Product Development Team for product functionality improvement after every product presentation event
- Liaising with Customer Support Department to ensure you meet product delivery objectives to clients
- Maintain open communication channels with BDEs to ensure they are well updated with the product technical information that they may require
Minimum Qualifications
- Bachelors’ degree in Engineering, Architecture, Survey, Interior Design, IT or equivalent from an accredited University and with knowledge in usage of tools and commands for Autodesk AutoCAD and other relevant CAD products.
- Prior experience in Digital Sales or Marketing
- Working knowledge of Autodesk AutoCAD software.
- Proficiency with a range of relevant digital marketing platforms including but not limited to DoubleClick, Facebook Business Manager, Google AdWords, Google Analytics
- Organized, with attention to detail and the ability to multi-task
- Experience with lead generation, prospect acquisition and prospect management.
- Excellent verbal and written communication skills; the ability to call, connect and interact with internal and external customers and respond to emails.
- Excellent presentation skills using PowerPoint
- Ability to coordinate and network effectively.
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