We are pleased to announce the following vacancy in the M-Agri Department within the Enterprise Business Unit Division. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below:
Reporting to the Senior Manager – M-Agri Business Development Manager and Channels, the position holder will be responsible for generating insights and developing comprehensive value propositions and Go-To-Market strategies that will enable Safaricom drive acquisition, usage and retention of Digifarm Customers, while gaining on key consideration, usage and affinity brand metrics specific to the Digifarm product and services.
Key Responsibilities:
- Responsible for DigiFarm brand metrics
- Deliver E2E plan, Customer Life Cycle (revenue, ageing, control decline, reduce churn) aligned to the overall Segment P&L
- Analyze customer insights, usage patterns, competition activities, and market scenario to draw insights into customer usage /recharge behavior to design segment propositions to optimize revenue and profitability.
- Develop the commercial case and secure commercial approvals for the segment
- Collaborate with Sales, Customer care, Product & Services, Finance, Technology key stakeholders to align on the Digifarm unit goals
- Project manage the plan till delivery by working with the products team
- Prepare and update all documents for all DigiFarm propositions and services
QUALIFICATIONS
- Degree in Business or Commerce from a recognized University
- 5 years working experience in Telecom or FMCG with exposure to Segment Marketing
- High level knowledge of Commercial knowledge.
- High level knowledge of MS Office applications.
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