Role Purpose
The Communications Assistant is responsible for content gathering including writing case studies, producing high quality photo and video assets; and ensuring social media engagement across our digital platforms. Oftentimes, you will be required to, prepare podcast/radio programme, write press releases, monitor media coverage and support media field visits to the counties where we work across Kenya. You will support the implementation of the We Effect and FAO Communication initiative in support of the Forest Farm Facility in Kenya
As a member of the communications team, you will sit within our partner organisation Farm Forestry Smallholder Producers Association of Kenya (FFSPAK) and support the country office to deliver strategic and timely communications support to raise awareness on forestry activities and forest value chains, improve capacity on adequate tree management practices, forest and farm local investments and improve access to information and market opportunities of FFSPAK members.
Reporting Lines.
The Communications Assistant will contribute to raising the visibility of We Effect and Farm Forestry Smallholder Producers Association of Kenya (FFSPAK) communication initiative in support of the Forest Farm Facility ongoing work in Kenya, working under the technical guidance of the Regional Communications Officer in close collaboration with FFSPAK Programme team, and in accordance with We Effect’s communications policies and practices.
Key Tasks And Responsibilities
- Collecting case studies that show the impact and success of our work and projects. This includes interviewing beneficiaries of our work and writing impact stories.
- Producing high quality photo and video assets and being able to package these for various audiences
- Support implementation social media strategy and content calendar across our digital platforms including updating the country website.
- Prepare and disseminate radio /podcast programme, video documentary and newsletter
- Support media engagement through writing press releases, pitching stories to the media, facilitating media visits and monitoring media stories.
- Update databases and media lists
- Track media exposure and weekly reporting of social media engagement
- Facilitate effective internal communications
- Facilitate a series of knowledge sharing activities and discussions on proper tree management implementation and scaled up in Yenkasa Africa- https://yenkasa.org/ a community of practice (CoP) platform.
Requirements
Qualifications And Experience
- Bachelor’s Degree in communications or related field.
- A minimum of 2 years’ experience in communications in an NGO context
- Highly developed interpersonal and communication skills
- Highly developed cultural awareness and ability to work well in an environment with people from diverse backgrounds and cultures
- Strong writing, photography and editing skills.
- Fluency in English, both verbal and written, required
Technical/Functional Skills
- Hands-on experience in developing and implementing communication and visibility plans in the field of development.
- Graphic design and video editing skills.
- Press release writing, project visibility, outreach and presentation delivery skills.
- Experience with producing video and photo materials
- Good understanding of agriculture-related issues.
- Experience of working with local media.
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