Responsible for driving business growth, sustainability and profitability by researching market conditions, producing marketing materials, creating a marketing campaign and managing sales pitches for prospective students.
Responsibilities
- Support development and implementation of marketing and business development strategy
- Create tools and materials to deliver on the marketing and business development strategy e.g. proposals, pitches, videos, letters, posters, brochures
- Measure and report performance of marketing campaigns and assess against departmental goals. Provide recommendations on the same
- Visit existing and potential students/ clients to drive business growth
- Create advertising and publicity campaign strategies and content that are informed by a deep understanding of the business, programs and target audience
- Review produced artwork in readiness for execution in selected platforms
- Negotiate and agree with media houses on the most appropriate media spaces and rates
- Develop measurement tools for marketing research and intelligence. Manage projects from inception through presentations, supporting roll out of customized surveys/ discussion guides/ screeners, analyzing data, interpreting results and providing actionable insights
- Develop customer survey tools, roll out, and analysis of results
- Monitor customer feedback to improve customer experience across every touch point, develop innovative ideas and action plans to help in enhancing customer service
- Study the market to identify customer needs, target groups and demographic segments, position of the University in the market, effectiveness of product delivery channels
- Monitor competitors’ behaviour including strategic direction, market share, growth and plans
- Provide key input in the design of the organisation brand manual
- Organise college fairs, tours, and other student attraction programs on-campus
Job Dimensions
Financial Responsibility
- Participate in the development of the department’s annual budget
Working Conditions
- Works predominantly within a comfortable office environment
Qualifications
Academic Qualifications
- Bachelor’s degree in a relevant field
Professional Qualifications / Membership to professional bodies
- Relevant professional qualification
- Member of a relevant professional body
Work experience required
- Minimum of three (3) years’ relevant experience
Skills and Competencies
- Interpersonal skills
- Communication skills
- Organising and time management skills
- Team player
- Detail oriented
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The post Marketing Officer at ANU is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
