Tuesday 29 October 2019

Marketing Officer at ANU

Responsible for driving business growth, sustainability and profitability by researching market conditions, producing marketing materials, creating a marketing campaign and managing sales pitches for prospective students.

Responsibilities

  • Support development and implementation of marketing and business development strategy
  • Create tools and materials to deliver on the marketing and business development strategy e.g. proposals, pitches, videos, letters, posters, brochures
  • Measure and report performance of marketing campaigns and assess against departmental goals. Provide recommendations on the same
  • Visit existing and potential students/ clients to drive business growth
  • Create advertising and publicity campaign strategies and content that are informed by a deep understanding of the business, programs and target audience
  • Review produced artwork in readiness for execution in selected platforms
  • Negotiate and agree with media houses on the most appropriate media spaces and rates
  • Develop measurement tools for marketing research and intelligence. Manage projects from inception through presentations, supporting roll out of customized surveys/ discussion guides/ screeners, analyzing data, interpreting results and providing actionable insights
  • Develop customer survey tools, roll out, and analysis of results
  • Monitor customer feedback to improve customer experience across every touch point, develop innovative ideas and action plans to help in enhancing customer service
  • Study the market to identify customer needs, target groups and demographic segments, position of the University in the market, effectiveness of product delivery channels
  • Monitor competitors’ behaviour including strategic direction, market share, growth and plans
  • Provide key input in the design of the organisation brand manual
  • Organise college fairs, tours, and other student attraction programs on-campus

Job Dimensions

Financial Responsibility

  • Participate in the development of the department’s annual budget

Working Conditions

  • Works predominantly within a comfortable office environment

Qualifications

Academic Qualifications

  • Bachelor’s degree in a relevant field

Professional Qualifications / Membership to professional bodies

  • Relevant professional qualification
  • Member of a relevant professional body

Work experience required

  • Minimum of three (3) years’ relevant experience

Skills and Competencies

  • Interpersonal skills
  • Communication skills
  • Organising and time management skills
  • Team player
  • Detail oriented

The post Marketing Officer at ANU appeared first on Jobs in Kenya - http://jobwebkenya.com/.



The post Marketing Officer at ANU is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/