- Managing brand strategy, positioning, and tracking and measuring its performance to inform future activity;
- Monitoring and Measuring marketing effectiveness which includes identifying appropriate metrics and ensuring that all marketing activities are monitored on an ongoing basis and measured for their effectiveness;
- Developing and managing appropriate channels and partners to meet changing customer needs and business goals;
- Managing and disseminating content in all the organizations touch points;
- Conducting customer and marketing research;
- Contributing, determining competitive positioning of Konza Technopolis;Implementing marketing programs to deliver value and attract and retain
- Investors and investment;
- Develop strategic communications planning for promotion and dissemination of corporate and marketing content;
- Develop corporate promotions and communications liaising with other
departments and the Management Team; - In conjunction with the web team, create, adapt, improve and optimize web communication for SEO and organic and keyword search
- Manage the corporate branding;
- Develop/maintain social media profiles and quality content on Twitter, Facebook, and LinkedIn;
- Develop other, relevant social media outlets to support and expand our
digital presence; - Manage PR and press relations;
- Preparation and drafting of various communications (email, social media, blogs, etc. …) including at times high-level public speeches for the Board and Chief Executive Officer.
Qualifications
- Minimum of ten (10) years’ experience three (3) of which must be in management;
- Bachelor’s degree in Marketing, Communications, Journalism, Business administration or any other equivalent qualifications from a recognized institution;
- Masters Degree Marketing, Communications, Journalism, Business administration or any other equivalent qualifications from a recognized institution;
- Relevant Professional qualifications and membership to a relevant professional body and in good standing;
- Management Course lasting not less than four (4) weeks from a recognized institution;
- Proficiency in computer applications;
- Shown merit and ability as reflected in work performance and results;
- Fulfil the requirements of Chapter Six of the Constitution.
The post Marketing & Corporate Communications Manager at Konza appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post Marketing & Corporate Communications Manager at Konza is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
