Purpose of the job
The Marketing & Communication Officer is responsible for providing marketing support, promoting brand visibility, strategic market intelligence, corporate social responsibility, internal communication and public relations.
Responsibilities
- Lead the development and implementation of the Fund’s marketing strategy ensuring alignment to the overall business plan to sustain growth and investment returns.
- Develop and manage internal marketing communication systems on products and services.
- Perform market studies to generate market information that support strategic and tactical decisions for the Fund.
- Coordinate all activities of product development and enhancement to support quality of products and services.
- Coordinate all activities to establish effective market segmentation for products and services.
- Develop and manage external marketing communication systems on of the Fund’s capabilities and corporate activities.
- Develop robust media campaigns that will positively profile the Fund among key publics.
- Coordinate media monitoring activities and prepare a monthly report on coverage received.
- Ensure corporate events are well publicized and well covered in the media and internally.
- Continuously monitor the corporate website and other online media and ensure that information uploaded is accurate and projects a positive image.
- Responsible for overseeing all the branding aspects of the Fund and production of the internal and external newsletters.
- Develop and implement a corporate communications strategy and an internal communications plan.
- Foster positive community relations through various initiatives and CSR programs and coordinate special corporate events.
Qualifications
- Bachelor Degree in Commerce, Marketing, Communication or Business Management from a recognized university.
- Registered Member of relevant professional body.
- Five (5) years’ working experience in Marketing, Sales, Public Relations or Communication.
- Marketing and Communication experience and knowledge of current best practices and trends.
Competencies
- Excellent command of written and spoken English and Kiswahili.
- Strong Writing and Editorial skills, Event planning and management skills
- Creativity and innovation skills.
- Established media relationships with a track record of securing high-quality press coverage.
- Good oral and written communication skills.
- Good customer relationship management and presentation skills
- Personal motivation and drive exhibited through commitment to hard work, continuous improvement and achievement of goals.
- Risk awareness and focus – demonstrate understanding of risk management practices, standards and regulatory requirements.
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The post Marketing & Communication at Kenya Power Pension Fund is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
