Responsibilities:
- To assist in formulating Marketing and Communications policy
- Develop and implement Marketing and Communication strategy/plan to support the brand equity and sales growth, to counter competitor activities – Variable and Fixed Marketing budgets
- Deploy monthly strategy and plans (commercial actions, tactical campaigns, media plans, auto shows and vehicle launches etc.)
- Review Marketing and Communications strategy and plans, assess effectiveness & efficiency and enhance
- Provide recommendations on new & innovative ways to enhance business through Marketing and Communications
- CRM: Customer Relationship Management – deploy CS initiatives, tools, processes, KPI’s & trackers
- PR (Public Relations): Ensure effective internal and external communication and expectation management
- To maximize sales and profitability through satisfaction and retention of customers to meet sales forecast
- To develop the necessary Marketing and Communication organization to meet sales and profitability objectives
- To ensure cost control to budget within department
- To develop the necessary tools, processes and tracker reports to manage:
- Brand: Equity improvement & Market share KPI’s
- Integrated Marketing Plan Tracker: Monthly reports, budget management & campaign success reports
- PR: Management tools implemented & support actions to enhance social media & market expectations
- CRM: Programs, Tracker reports, target achievement, improvement plans implemented
- Periodic activity reviews; management support & reports
- Digital: Enhancements tools – lead management & improving prospecting tactics
Qualifications :
- Marketing and Communications management with good CRM, PR, and Marketing skills, knowledge and experience in the automotive industry
- Ability to manage and administer a department, to provide organization, systems and leadership
- Up-to-date knowledge of vehicle legislation and of trade practices
- Able to motivate a team to achieve objectives
- Marketing and communications qualification an advantage
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The post Marketing & PR Officer at Sheer Logic is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
