Duma Works is recruiting a Marketing Control Lead. The hiring company is a Kenyan based company premiering in financial & consumer technological products like never seen before in Africa.
Marketing Control Lead Job Responsibilities
- Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- Analyze web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Establish best practices in digital marketing
Requirements for the Marketing Control Lead Job
- Proven work experience as a Digital marketing strategist or Digital marketing manager
- Demonstrable experience with SEO
- Experience implementing and optimizing Google Adwords campaigns
- Experience extrapolating data using excel modelling
- Solid knowledge of web analytics tools like Google Analytics
- Hands on experience with online marketing tools and practices
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- BSc degree in Marketing, Advertising or relevant field
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The post Duma Works Job Vacancy : Marketing Control Lead is republished from Jobs – Jobs in Kenya – http://ift.tt/2z7FZOP
