Purpose of the Position
Development of Marketing activities in order to grow the company Brands in all Categories in order to achieve long-term sustainable and profitable growth, via Consumer Communication, Promotions, New Product Introduction, etc.
Be an active member of the company’s Management Team.
Marketing Manager Job Responsibilities
Marketing Strategy Development
- Develop LTP
- Compile a comprehensive category plan
- Monitor and evaluate the brand strategy.
Communication (All stakeholders)
- Planning, implementing and monitoring of all Consumer and Customer Communication
- Setting up, implementation, monitoring and evaluation of promotions beginning with approved briefs
- Implement and evaluate the communication section of the brand plan.
Product Renovation/Innovation
- Development of relevant innovative new products for the market
- To ensure that packaging is appropriate and in line with relevant guidelines.
- Initiate and implement improvements with respect to functionality and innovation whilst maximizing cost efficiency
- Initiate market research where necessary within budget constraints.
Pricing Management
- Following an agreed pricing strategy, setting master pricing and promotional pricing to meet budget requirements.
- Investigation and delivery of price points to optimize product penetration in the targeted market.
Product Availability Management
- Provide input and final approval of category management plan.
- Monitor and action optimal stock in all depots/whole sellers at all times to meet cover objectives.
- Monitor and update forecasts.
Brand Profitability Management
- Compile annual budget for authorization.
- Monitor and revise budgets across all specified parameters e.g. Volume
- Justification and corrective action on out of norm situations
- Monitor sales versus targets to achieve volume requirements and provide support.
Company Management
- Be part of the Management Team and assist with the Management of the Company, as and when required
Competencies
- Marketing Strategy Development
- Consumer Communication
- Product Renovation/Innovation
- Pricing Management
- Product availability management
- Brand Profitability Management
Qualifications for the Marketing Manager Job
- Holder of a Bachelor degree from a recognized University in Business, Marketing or related discipline.
- Must have minimum of 6 years in Marketing Management
- Must have proven experience in FMCG companies
- Willingness to travel and work out of the office.
- Proven ability to achieve sales quotas.
Competencies
- Excellent interpersonal and communications skills
- Maintain contact with all clients in the market area to ensure high levels of Client Satisfaction.
- Demonstrate ability to interact and cooperate with all company employees.
- Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
- Maintain professional internal and external relationships that meet company core values.
- Proactively establish and maintain effective working team relationships with all support departments.
- Should be highly motivated and aggressive sales person.
- Should be presentable & well kept at all times.
- Good and positive outlook towards job
- Must have interest in growing with the company.
- Strong understanding of customer and market dynamics and requirements.
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The post Reputable Company Job Vacancy : Marketing Manager is republished from Jobs – Jobs in Kenya – http://ift.tt/2z7FZOP
