Plays a key role in the development and implementation of the integrated Brand Marketing Plan to achieve short and long-term business goals. Build productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations.
JOB SUMMARY
- Development of the Brand Marketing Plan by developing and understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
- Execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
- Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel, that is, place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
- Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
- Delivers specific brand projects eg. co-branding with a major retailer.
- Monitors budget spend and provides timely communication to relevant stakeholders on overspend / cash availability
KEY REQUIREMENTS
- Bachelor Degree, Post graduate business degree preferred (MBA)
- Preferred 4 years’ experience in marketing
- Preferred FMCG experience
- Project Management skills
- Customer Marketing exposure
The post Unilever Job Vacancy : Brand Manager appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post Unilever Job Vacancy : Brand Manager is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
