Thursday, 20 July 2017

Safaricom Job Vacancy : Manager – Campaign Management and Capabilities

  • Company: Safaricom
  • Location: Nairobi, Nairobi County, Kenya
  • State: 
  • Job type: Full-Time
  • Job category: Administrative/Secretarial Jobs in Kenya
Organization Name: Consumer Business Unit
Department Description
We are pleased to announce the following vacancy in the Customer Value Management Department within the Consumer Business Unit Division. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.
Brief Description
Reporting to the Senior Manager – Campaign Management and Capabilities, the position holder will aid in driving the CVM (Customer Value Management) strategy and execution of Safaricom’s One to One customer marketing efforts which are aimed at achieving increase in revenue, active customers as well as reduction in Customer churn.
The job holder will support in the implementation of campaign management tools and ensure extraction of business benefits from the campaign management tool.

Responsibilities for the Campaign Management and Capabilities Job

  • Support of Senior CVM Manager in design and execution of BTL campaigns
  • Govern and manage Flytxt execution and delivery of campaigns
  • Execute the Below the line marketing strategy for Safaricom
  • Support the Senior Manager CVM in the design and execution of campaigns
  • Work with several stakeholders to develop and execute BTL marketing programs to introduce customers to new products / segment initiatives, initiatives to drive uptake and penetration of existing products and segment initiatives.
  • Management and execution of customer inactivity campaigns.
  • BTL execution of the loyalty management scheme
  • Work with the Analytics team to ensure the BI evolves to meet the analytical needs of BTL marketing
  • Ensure adherence to the Safaricom’s BTL customer communication policy.

Requirements for the Campaign Management and Capabilities Job

  • Degree in Business, Marketing, Sales, Finance, IT or Computer Science
  • Deep understanding of Telco billing, data mining and reporting systems.
  • Very strong focus on Customer insights and proven ability to combine numbers and analytics to understand, predict and influence customer behavior
  • At least 3 to 5 years Telco experience, with at least 2-3 years running Below The Line marketing actions and campaigns in a Telco environment
  • Strong awareness of market trends, competitive impacts and market opportunities.
  • Achievement oriented.
  • Innovative and creative.
  • Strong interpersonal and people skills.
  • Strong communication skills.
  • Highly organized, conscientious and detail oriented
  • High flair for numbers is a must

How to Apply

CLICK HERE TO APPLY. If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to update your candidate profile on the recruitment portal and then Click on the apply button. Remember to attach your resume.