- Develops content for marketing initiatives, email campaigns, social media and website copy.
- Plan firm’s sponsored seminars/events by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
- Executes tactics of marketing plans for service lines and industry groups.
- Researching the market and identifying potential target customers.
- Attending industry events in order to generate business leads.
- Analyzing and investigating price, demand and competition.
- Devising and presenting ideas and strategies.
- Promotional activities.
- Compiling and distributing financial and statistical information.
- Writing reports.
Business Development Support
- Generating business leads and following up on sales opportunities.
- Cold calling potential customers and setting up meetings.
- Following up swiftly on sales enquiries and sending out information.
- Working closely with the team in Mauritius to develop new business.
- Building a sales pipeline to ensure a constant stream of sales.
- Progressing towards activity targets and KPI’s set by the Marketing Manager.
- Following up with past clients and cross selling products.
- Providing assistance to other members of the sales team.
- Following up on leads generated by other departments.
- Investigating and resolving queries from customers.
Qualifications for the Marketing Executive Job
- Bachelors degree in engineering but with a Marketing specialisation or MBA.
- Ideal candidate must be confident in a selling environment.
- Excellent verbal and written communication skills.
- Strong organizational and follow-up skills.
- One year experience in marketing.
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