P&G was founded over 180 years ago as a soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Duracell®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers through billion dollar brands. With our large global footprint, there are many opportunities to work with P&G in multiple locations.
Job Description
Are you an intellectually curious individual who is passionate about uncovering human needs and desires?
If so, then a role in the Consumer and Market Knowledge (CMK) organization is for you!
In CMK, we directly influence business strategy, product design, pricing, media investments and much more. We use our boundless curiosity to discover what consumers want, why they want it & how we can we influence them through immersive exploration, in-depth analysis and good research.
We answer questions like: What should our brands stand for? Who are our target shoppers and how do we best reach them? How can we invent exciting in-store & on-line shopper experiences?
Responsibilities for the Consumer Market Research Manager Job
- You will act as an internal, active and influential business strategy consultant, whose role it is to ensure that consumer and shopper insights are the foundations of our business strategy and execution.
- You will be part of a multi-functional business team, working closely with Brand Management, Finance, Sales, Research & Development and others, constantly exploring new opportunities for business growth.
- Your key to success will be your ability to build on and combine soft skills with analytical skills, and use integrative thinking to convey research findings to drive actions with your key business partners.
- We believe people are endlessly fascinating and there’s always something new to discover. One day you could be exploring human decision-making & how the brain works and another deep-diving into big data sets to spot patterns and create learnings to shape P&G business strategies.
- You will be growing your skills day-in, day-out, by connecting with internal & external experts to explore new ways to learn and by exchanging your findings with the CMK family.
- So, here’s your opportunity: join CMK and help us anticipate what consumers want and find out what they need.
What P&G Will Offer You
- You will have business responsibilities from Day 1 – You will start of working on key brands from the beginning. Over time, as you expand your impact on the business, your responsibility and ownership will quickly grow.
- You’ll be recognized state of the art Marketing Research skills – We will constantly help you improve your knowledge and management abilities.
- You will receive continuous coaching & mentorship– We are passionate about our work. We will make sure you receive both formal training and as regular mentorship from your manager and others.
- You will work in a dynamic and respectful work environment – We live our Purpose, Values, and Principles daily. We value every individual and encourage initiatives promoting agility and work/life balance.
Consumer Market Research Manager Job Qualifications
We are looking for:
- Bachelor’s/Master’s degree with 3-5 years of relevant experience (Preferred)
- Strong analytical skills using multiple data sources
- Team orientation, “can-do “attitude and ability to deliver breakthrough results
- Creativity, innovation, follow-through, communication, and priority-setting
- Data Analytics, Social studies or anthropological /psychology background a plus (optional)
- Ability to play a key role and influence across levels and functions
Just So You Know
We are an equal opportunity employer and value diversity at our company. Our mission of Diversity and Inclusion is: “Everyone valued. Everyone included. Everyone performing at their peak”.
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