Arifu, a high-growth edtech company in Nairobi, is looking to hire a creative and independent Marketing Manager. Your role will be that of the content creator and storyteller of the Arifu brand and vision.
About Arifu
Arifu is a Nairobi-based edtech company making it possible for anyone to access the information and opportunities they need from the organizations they trust over any mobile phone. With Arifu, people seeking to learn can freely access the Arifu chatbot using interactive SMS or smartphone chat apps to master new skills, discover a world of free educational content, and earn rewards from our partners whether or not they have internet or airtime. The Arifu chatbot delivers personalized content designed in-house in close collaboration with our partners including financial service providers, mobile operators, agribusinesses and NGOs. Our partners use Arifu to engage, train, and capture data on underserved people across their value chains, especially hard-to-reach customers, retailers, and suppliers. Currently serving 780,000 learners in East Africa, Arifu has demonstrated results increasing people’s income and access to impactful products and services while creating shared value for partners.
To date, the Arifu chatbot has helped hundreds of thousands of smallholder farmers access information and improve their yield through digital agronomy skills training, access to essential inputs, and connections with buyers and suppliers. With the Arifu platform, agribusinesses, donors, and government ministries can easily deliver mobile training to millions of smallholder farmers, agrovets, and extension workers to strengthen farmer livelihoods, improve food quality and security, and deliver the next generation of high impact agricultural products.
Responsibilities
- Traveling to the field to capture pictures, videos and stories from our learners;
- Creating compelling marketing materials from various medias for our website, blog, social media and presentations;
- Designing and updating the Arifu website on a regular basis in line with our brand strategy;
- Creating and managing all promotional materials and “swag” to increase brand visibility;
- Using various software to create graphics for presentations and promotional material;
- Leading our social media campaigns;
- Collaborating and brainstorming with various teams to inform the marketing strategy.
Qualifications
- Marketing/Communications Diploma or related field required; University Degree preferred.
- 2-3 years of professional marketing and content creation experience required;
- Experience and strong command of CSS, Adobe Illustrator, Photoshop, and video editing software;
- Compelling storyteller that translates into pictures, videos, blogs, and social media;
- Strong proficiency in website design is required;
- Working knowledge of photography and videography and comfortable with using a DSLR;
- Professional video editing experience is preferred;
- Understanding and vision to create social media campaigns;
- Detail oriented with strong analytical skills to exercise independent judgment and decision making;
- Ability to thrive in a fast-paced, resource-constrained, early stage work environment;
- Fluency in English and Swahili required;
- Driver’s license and ability to travel throughout Kenya (up to 15% travel). Possibility of international travel.
Compensation and Benefits
First and foremost, we care about your success and will support you along your journey to achieving remarkable success. We aspire to be competitive on compensation although, as an early-stage social enterprise, many on the team work just below market rate. To make up for that, staff are able to participate in the Arifu employee share program. We also offer a comprehensive health insurance package and will cover the cost of a work permit for foreign staff. Other benefits include monthly airtime allowance, extra leave, a stocked kitchen, and plenty of ping-pong and foosball.
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