Saturday 28 September 2019

Marketing Specialist at Yara

Yara East Africa Ltd is Africa’s leading crop nutrition company, providing farmers with knowledge and best practices to sustainably improve crop yields, quality, and farmers’ profits.

Yara Kenya has been in operation in Kenya for the past 22 years; importing and distributing fertilizer to farmers. It has also developed crop specific fertilizers (YaraMila, YaraBela and YaraLiva) and foliar micronutrient crop programs to supply complete balanced crop nutrition for a wide range of arable, horticultural, grassland, fruit and forage crops and as well as offering capacity building programs to farmers.

Responsibilities

Plans and delivers Yara’s marketing activities and promotes the product brand internally and externally by delivering marketing events and producing marketing material and sales tools in line with Yara’s aims and objectives in order to create a positive impact with growers, customers and stakeholders.

 

  1. Apply relevant marketing expertise to increase the Yara brand visibility
  2. Drive implementation of marketing campaigns and evaluate results
  3. Champion social media campaigns in line with overall Yara strategy
  4. Provide real time support to the marketing and agronomy teams in planning, execution and evaluation of marketing plans
  5. Organize key events inline with Company guidelines
  6. Ensure timely preparation and circulation of key project reports
Profile

University degree  in Marketing or related field

Minimum 2 years of work experience within Marketing  function.

Exposure in market research and analysis as well as  events coordination

High local cultural awareness / adaptability / flexibility.

Ability to travel extensively.

Fluent in written and spoken English.

 

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