The Nation Media Group (NMG) founded by His Highness the Aga Khan in 1959 has become the largest independent media house in East and Central Africa. It has been quoted on the Nairobi Stock Exchange since the early 1970s. As the leading multi-media house in the East African region, it has print as well as electronic media and the Internet which attracts a regular readership quite unparalleled in the region.
Nation Media Group seeks to recruit an experienced and self-motivated individual to the position of Business Analyst- Digital Ad Operations in the Advertising department.
Reporting to the Planning and Data Manager, the job-holder will be responsible for implementing ad campaigns (audio, video and/or display) across various platforms (online, mobile, Apps & devices). This includes, but is not limited to: ad trafficking, Quality Assurance (QA), providing campaign reports and analytics to support the local markets digital sales efforts.
Key responsibilities
- Trafficking, scheduling, managing and optimizing web, mobile, Apps, video campaigns from all sales offices and ensuring they are delivered in accordance with clients’ needs & requests;
- Optimizing programmatic networks for web increase revenue for unsold remnant inventory;
- Working closely with sales teams to optimize campaigns and revenue provide insights into best practices;
- Responsible for ensuring standard, rich media and responsive creatives comply with technical requirements and editorial policies across all devices, screens and platforms;
- Responsible for troubleshooting and providing immediate solutions to issues and problems with creatives, tags, clicks, trackings and impressions discrepancies;
- Co-ordinating complex native advertising campaigns and work with Client Solution to ensure a smooth launch and schedule of the traffic drivers and promos;
- Responsible for testing and quality assurance for new products and ad formats;
- Reconciling all campaigns at the end of each month to ensure all revenue, delivery and client details are correct so that Finance can process the monthly invoice run;
- Creating and updating products, agency and advertiser details in the DoubleClick for Publisher (DFP) and ensuring they are forwarded to finance correctly;
- Generating customized campaign reports to suit client sector deliverables and attained customer objectives.
Job Requirement
- Bachelor’s degree in Information Technology or its equivalent from a recognized institution;
- Skilled and experienced in Front-End web development technologies such as JavaScript, CSS and HTML;
- Must have experience with DFP, familiarity with rich media tags, basic understanding of JavaScript’s, CSS, HTML5 and responsive design; site architecture, information design and accessibility;
- Knowledge of user experience design i.e. usability, navigation;
- Must have knowledge of Web Content Management Systems(CMS).
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The post Business Analyst- Digital Ad Operations at Nation Media Group is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
