Uasin Gishu County is situated in the mid-west of the Rift Valley covering an area of 3,345.2 square kilometers and lies between longitude 34 degrees 50’ east and 35 degrees 37’ west and latitude 0 degrees 03’ south and 0 degrees 55’ north . The county is further sub-divided into six sub-counties namely; Soy, Turbo, Moiben, Ainabkoi, Kapseret and Kesses.It borders six counties namely Elgeyo Marakwet County to the East, Trans Nzoia to the North, Kericho to the South, Baringo to the South East, Nandi to the South West and Bungoma to the West. The county has an estimated population of 894,179 with urban population contributing about 31% of the entire population. The population density is 267 persons per sq.km .The County has potential labor force of 550,000 (56%) of the entire population. Hence 44% of the population is dependent. Uasin Gishu County is a highland plateau with altitudes falling gently from 2,700 metres above sea level to about 1,500 metres above sea level. The County lies within the Lake Victoria catchment zone and all its rivers drain into the lake. The main rivers include; Sosiani, Kipkaren, Kerita, Nderugut, Daragwa and Sambu .
Advert Number UGC/CPSB/TMO/07/21
QUALIFICATIONS,REQUIREMENTS, DUTIES AND RESPONSIBILITIES
- Basic Salary Scale: Ksh. 38,270 – 51,170 (CPSB 09)
- House Allowance: Ksh.12, 800 pm
- Commuter Allowance: KShs. 5, 000 p.m.
- Medical Cover: As provided by the County Government
- Terms of Service: Permanent and Pensionable
Duties and Responsibilities
- Development of county tourism marketing and communication strategy
- Develop content for tourism website, put in place monitoring measures to ensure its maintenance and regular updating
- Develop and implement county brand marketing in collaboration with relevant departments
- Develop county marketing collaterals for use in general and specific advertisement for county’s tourisrn attractions and features
- Identify tourism investments opportunities for action by the relevant department
- Liaise with tourism partners, to assist in the development and production of appropriate products and services that align with the county’s marketing approach
- Promote homestay tourism in the county
- Assist in the identification of global target groups and niche markets and work with industry partners to assist in the development of products and services that meet the scientifically demands of these markets.,
- Carry out analysis of source of complaints from visitors and communicate with partners to find solutions to the same
- Ensuring that appropriate mechanisms are in place for all product development initiatives undertaken
- Work with tourism partners to assist in broadening the diversity of tourism products and services offered and available
- Monitoring and analyzing tourism market trends
- Provide timely information on product and service development offerings to representatives and partners in the tourism sector
- Any other duties that may be assigned from time to time
Requirements for Appointment
- Bachelor’s degree in Tourism Marketing, Business Administration or a strongly related marketing discipline or any other related course
- At least 3 years working experience in the tourism industry
- Knowledge of local tourism and hospitality industry
- Good leadership, organizational and communication skills
- Demonstrate high degree of professional competence, managerial ability and people management skills
- Be computer literate
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