The Coca-Cola Company Job Vacancy : Senior Brand Manager

Senior Brand Manager Coke Recruitment will be responsible to support the Coca-Cola business from brand strategy to execution in order to achieve annual volume and profit targets. Together with the Marketing Director Recruitment, SBM Coca-Cola will define and then co-develop the brand and innovation strategy, the growth drivers and the corresponding prioritized investment strategy aiming to deliver long term sustainable profitable growth for the brand.SBM will additionally be responsible for Zero and Lights Acceleration strategies and their execution.This position requires strong strategic thinking, problem solving, analytical and leadership skills coupled with the ability to seek out consumer insights and turn them into innovative ideas that will drive the business. It also requires good interpersonal and communication skills that we will enable good working relations with the franchise operations and the IMC team.Key Duties/Responsibilities

• Co-define with Marketing Director Recruitment the key growth drivers for Coca-Cola brand in CEE and support developing the corresponding prioritized investment strategy by markets.
• Contribute to Coca-Cola Teen recruitment programs and continuously build capabilities for marketing to Teens.
• Develop annual brand plans and programs, leverage consumer insights and market understanding to ensure all plans and strategies are anchored on solid, relevant insights.
• Continuous communication with operation territories (brand activations teams) to ensure effective execution of strategy in the marketplace.
• Become the acknowledged expert in consumer dynamics of Teens and Coca-Cola and pursue packaging, equipment and communication innovation to continuously improve the brand relationship with Teens.
• Focus on driving scalable ideas, synergies and marketing productivity at all touch points.
• Support the development of the investment strategy and the allocation and management of DME. In addition, support proactive budget management and contingency planning to deliver the brand plan targets.
• Import and export ideas across the teams, share best practices and identify synergies to drive improvements.
• Work closely with our bottler, in particular trade-marketing and commercial teams to ensure an aligned approach across the system.
• Commit to “One team” behavior and foster collaborative working relationships with all stakeholders–our bottling partner CCH, the IMC team, the Marketing Activation team, K&I, EUG, local agency partners and Global teams.

Organization Impact/ Influence

• Marketing Director Recruitment, CEE.
• Coca-Cola TM Marketing Director, CEE.
• Operation managers in local Franchise & Operations teams.
• BU IMC team.
• BU K&I and Finance teams.
• Commercialization, R&D, Packaging and supply chains team.
• BU legal and SRA.
• Global Coca-Cola Community.
• Senior Brand Managers from same or other BUs.
• Bottler.
• Agencies (EUG and local).

Related Job Requirements/Qualifications

• Well structured, organized, able to handle multiple tasks within timings agreed.
• Excellent people collaboration.
• Experience preferably at international level.
• Open minded, eager to understand other cultures and work with diverse teams of people.

Drive InnovationLEADERSHIP BEAHVIORS:

• Demonstrate constructive discontent.
• Question when things can be done better and identify improvement areas.
• Take appropriate risks and learn from mistakes.
• Rapidly implement and commercialize approved ideas.
• Propose opportunities for improvement.
• Influence stakeholders to drive execution.
• Apply best practices and learning from other parts of the System.

Inspire Others

• Express passion for the System, our brands, business and people; role model and help others become brand ambassadors.
• Help others understand our vision and strategies by translating them into day-to-day activities in a compelling manner.
• Persist in achieving goals in spite of barriers or obstacles.
• Encourage and support people to meet and exceed their objectives, to bring passion to their work.
• Model behaviors that promote openness, credibility and trust.

Collaborate With The System, Customers And Key Stakeholders

• Facilitate agreement with others through listening and understanding their perspectives.
• Maintain productive and credible long-term relationships with internal and external stakeholders.
• Understand customers’ goals and priorities as a means to ensure customer satisfaction.
• Align team members’ activities to business goals.

Develop Self And Others

• Practice inclusiveness by listening to and leveraging diverse perspectives in the team.
• Work with team members to identify areas for development.
• Provide feedback and model behaviors to help others grow.
• Identify and act upon opportunities to promote, recruit and retain talent.
• Ask for and act on feedback from others.
• Demonstrate an openness to learn from others and actively share knowledge and experience.
• Set an example of personal health and wellbeing, and encourage others to adopt similar practices.

Act Like An Owner

• Focus self and the team on activities that deliver maximum value.
• Make plans to execute those activities.
• Set and accomplish ambitious objectives.
• Hold team accountable for contributing to successful outcomes.
• Reinforce actions that support our sustainability plans and initiatives.
• Ensure self and team focus on cost management and productivity.

Functional CompetenciesBuilds Brand Value

• Understands the external environment (competitive and market) and identifies new sources of opportunity.
• Interrogates data to identify core business levers.
• Balances facts with intuition to distill complex opportunities into compelling business cases.
• Understand the operational fundamentals of our Bottling System.
• Leverages financial rigor to prioritize and allocate resources effectively.
• Measures financial and equity impact of investments and institutionalizes learnings.
• Deploys discipline and process to improve impact and speed to market.

Builds Brand Love

• Anticipates future trends to engage and delight consumers.
• Seeks understanding of fundamental human needs and behaviors.
• Pursues innovation and change with a mindset of continuous improvement.
• Balances intuition and fact to distill complex thought into action.
• Demonstrates judgment to define a compelling core creative idea.
• Crafts a vision for what the brand / category / market could be.
• Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief.

Travel Requirements15% – mostly within the unit

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