About This Role
The Business Development Associate will drive quantitative and qualitative market research to develop Komaza’s extensive wood market knowledge and strategy design.
You will build and implement systems to understand the diversity of B2B and B2C customer segments, and translate your findings into compelling marketing materials to sell Komaza’s wood products directly to consumers and through retailers.
You will be at the forefront of our business development efforts by becoming an expert in wood products and industry players in Kenya, as well as developing a deep understanding of our customers and how to sell them our products.
Business Development Associate Job Responsibilities
- Design and lead broad quantitative and deep qualitative research to develop a comprehensive understanding of our wood products relative to substitutes and competitors’ products
- Shape Komaza’s wood product marketing and sales strategies by providing data-driven recommendations to the leadership team
- Lead the design and implementation of systems to leverage quantitative data, analysis and modeling to distill empirically-tested recommendations
- Design, create, test and continuously improve of our marketing materials to clearly convey our USP and different value propositions to B2B and B2C customers
Qualifications for the Business Development Associate Job
- Bachelor’s degree
- Experience in sales, marketing, market research and business development a plus
- Strong Excel and data skills; proven ability to organize and analyze quantitative market data to make market-related decisions such as price points and sales forecasts
- Passion for Komaza’s mission to lift rural farmers out of poverty through the rapid scaling of our microforestry model
- Strong organisational, critical thinking, and communications skills with professional proficiency in spoken and written English
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