Brookside Africa Limited, a leading market player in the dairy sector, is seeking to recruit highly qualified committed and experienced individuals for the following position. Our vision is to be the market leader in East and Central Africa for milk and milk products and be the benchmark in the industry. Our operations are focused in the manufacture of safe quality milk and milk products.
Brand Manager (1 Post)
Reporting To General Manager – Marketing
Brand Manager Job Responsibilities
- Develop and execute Marketing programs that increase brand identity and bend awareness
- Brand positioning in the market
- Translate brand strategies into brand plans and brand positioning
- Lead creative development and motivating stimulus to get targeted population to take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of brand in all marketing campaigns
- Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and competitors’ activities
- Identify opportunities and key brand issues
- Oversee brand marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Develop new and innovative growth strategies
Qualifications for the Brand Manager Job
- University degree in Business or Marketing Management
- Ability to withstand work pressure
- Drive for results and strong leaderships skills
- Excellent understanding of full marketing mix
- Highly creative and innovative
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Ability to develop brand and marketing strategies
- Excellent communication and interpersonal skills
The post Brookside Africa Limited Job Vacancy : Brand Manager appeared first on Jobs in Kenya - https://jobwebkenya.com/.
The post Brookside Africa Limited Job Vacancy : Brand Manager is republished from Jobs – Jobs in Kenya – https://jobwebkenya.com/
