Main Purpose of this Position: To survey customer preferences, collect and analyze statistical data in order to support management decisions on products.
Key Deliverables for this Position
- Monitoring and forecasting market trends
- Conducting consumer and market research to establish strengths, weakness, opportunities and threats.
Market Research Graduate Trainee Job Responsibilities
- Implementing the departmental strategy in line with the Quality Assurance and product development strategy, policies, processes and procedures to achieve the organization’s objectives.
- Conduct qualitative or quantitative surveys, undertaking ethnographic research (observing people in their homes and other environments); and monitor the progress of research projects
- Monitor and forecast marketing and sales trends & perform valid and reliable market research SWOT analysis
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences and ensure necessary data is captured
- Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls to gather data about consumers, competitors, and market conditions
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Analyze data using statistical software; convert complex data and findings into understandable tables, graphs, and written reports to identify consumer patterns & recommend solutions needed
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.
- Manage and co-ordinate any projects requiring external research
- Implementing best practices in research & respective areas of work.
- Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture.
Financial Resources / Other key Resources / Assets
- Product
- Samples
Direct Reports: N/A
Key Interfaces
Internal
- Sales department
External
- Customers
Qualifications for the Market Research Graduate Trainee Job
- Degree in Marketing
Job / Functional Skills
- Planning & Organization Skills.
- Interviewing Skills
- Analytical Skills
- Innovation
- Problem solving skills
- Reporting & Presentation Skills.
General Skill
- Teamwork
- Communication Skills
- IT skills
- Customer Service
- Time Management
Behavior
- Customer Centric
- Ownership
- Continuous Improvement
- Leadership
Relevant Experience
Relevant internship experience
The post Kenafric Industries Market Research Graduate Trainee 2018 appeared first on Jobs in Kenya - https://jobwebkenya.com/.
The post Kenafric Industries Market Research Graduate Trainee 2018 is republished from Jobs – Jobs in Kenya – https://jobwebkenya.com/
