Our client a global FMCG company dealing in Alcoholic Beverages
Brand Manager – East Africa
Location: Nairobi
We are looking for reliable Brand Manager whose main role is to develop and implement brand strategies and activities which will assist in the successful achievement of the company’s commercial and brand building goal
Brand Manager Job Responsibilities:
- Develops and executes Marketing programs that increase brand identity and bend awareness
- Translates brand strategies into brand plans, brand positioning and go-to- market strategies
- Maintains contact with vendors and distributors to get critical input on how product design and implementation can be improved.
- Establishes performance specifications, cost and price parameters, market applications and sales estimates
- Measures and reports performance of brand in all marketing campaigns
- Monitors market trends, research consumer markets and competitors’ activities
- Identifies opportunities and key brand issues
- Oversees brand marketing and advertising activities to ensure consistency with product line strategy
- Monitors product distribution and consumer reactions
- Develops new and innovative growth strategies
Qualifications for the Brand Manager Job
- Bachelor’s degree in marketing or any related discipline;
- 4+ years of Brand Management experience preferably in a FMCG Industry (beverages can be an advantage)
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