Friday, 8 March 2019

Marketing Assistant at Optica

In brief, this position will be responsible of coordinating all marketing activities both ATL & BTL capturing traditional and modern online mediums. 

Qualifications

  • 3 Years experience in a similar role
  • Relevant Educational Qualifications will be preferred
  • Excellent written and verbal communication skills, visual skills, ability to prioritize
  • Efficient worker with a positive, proactive and energetic personality
  • Curious, with a love of learning and openness to developing new skills
  • Extremely organized and strong attention to detail, solution-oriented
  • Must be tech savvy and aware of current trends.
  • Must understand different age groups and how to target them differently. Should be aware of some social influencer’s

Responsibilities

The Role

  • Help drive sales of our brand by building and executing marketing plans.
  • Work with creative teams to create and produce marketing plans and evaluate content. In addition to evaluating current marketing methods and efforts, and analysing their effectiveness.
  • Support the retail manager of the brand with marketing in achieving sales plans, ensuring flawless execution and maximized retailer opportunities
  • Monitor and track budget spend and actively work to increase ROI whenever possible
  • Ground level execution of regular marketing campaigns done though various mediums – offline & online and ATL & BTL

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