We are looking for an SEO/SEM expert to join our team.
We’ll expect you to manage SEO/SEM activities. You will need to be involved in content strategy activities, link building and keyword strategies to increase ranking on all major search networks. You will also manage SEM campaigns on the major search engines to maximise our clients’ ROI.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimise copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimisation
- Research and implement search engine optimisation recommendations
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
OUR EXPECTATION:
Be resourceful. Network with your peers in the industry. Keep up with industry developments and new technologies. Waste is not an option. Be intentional.
- Have a solid understanding of online marketing concepts, best practices and strategy.
- Be proficient in Excel
- Be proficient in PowerPoint and presentation tools and skills
- Be a strong communicator. You should be able to pitch ideas and suggestions on how to actualise clients’ projects or develop design briefs if you had to.
- Be able to work well alone and as a team
- Contribute to our blog
- Be ready to work under pressure, on numerous projects and strict deadlines
- Be ready and willing to do more than just the bare minimum
- Pay strong attention to detail.
- Work under minimal supervision.
YOUR QUALIFICATIONS
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
BENEFITS
- An inclusive employer
- Geo-flexible working
- An open working culture
- Ability to experience a wide variety of company cultures
- Learn industry best practices and marketing concepts from experts
The post Search Engine Optimization Specialist at Qallann Marketing Agency appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post Search Engine Optimization Specialist at Qallann Marketing Agency is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
