We are currently recruiting in Kenya for our client a FMCG company in Nairobi;
Responsibilities
- Develop and execute Activation Plan for Modern Trade, Superettes and General Trade in line with overall strategy through Road shows and market storm activities, sampling plan in school / offices, joint bundling plan with other companies etc.
- Develop along with the marketing team, effective communication material for Below The Line and Above The Line communication.
- Execute the promotions and merchandising material effectively in the outlets
- Develop effective Route to Market Plan for driving numeric growth by Engaging agency / market storm.
- Develop Merchandising standards, scorecards, planogram and KPIs in line with Modern trade and General Trade
- Track, monitor, control and share monthly budget spends. vs. planned
- Develop and execute training tools for merchandisers, promoters, internal team
- Coordinate, manage and review of third party agency
- Conduct market intelligence and capture key competitive initiatives
Qualifications
- Bachelor’s Degree in Sales and Marketing
- 5 years Trade marketing expérience préférable in an FMCG
The post lead consultant Job Vacancy : Trade Marketing Manager appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post lead consultant Job Vacancy : Trade Marketing Manager is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
