Our Roots Telkom Kenya was established as a telecommunications operator under the Companies Act in April 1999. We provide integrated communications solutions in Kenya with the widest range of voice and data services as well as network facilities for residential and business customers. We are proud to play a prominent role in the information and communications technology sector, serving millions of Kenyans across the country. Our Wings Telkom Kenya’s partnership with Orange S.A (formerly France Telecom Group), saw the launch of the Orange brand in Kenya in 2008.
Reporting to: Head of Brand and Communication
Band : 3
Department : Consumer – Marketing
Role Purpose:
We are seeking an individual who is dynamic by nature and passionate with a track record of delivering results to join our Team. This role is responsible for the overall digital marketing strategy of Telkom Kenya. In charge of planning, implementing, and monitoring our digital marketing campaigns across all
digital networks as well as identifying consumer trends. They will run the day-to-day management of projects and ensure that they are completed successfully and manage social media campaigns, content calendars, maintain the company’s content, among many other tasks.
Key Duties and Responsibilities
- Lead the digital communication process and guide execution of multi-platform plans, ensuring cohesive customer satisfaction across all touch points and leverage the brand promise.
- Initiate brand innovation programs in conjunction with various partners across the digital space
- Spearhead the digital creative process (in conjunction with digital agency) for marketing campaigns
- Work with cross-functional to align and deliver brand activities in a timely manner
- Support the development of the brand strategy inclusive of innovation and communication strategies that enable execution based on strong consumer insights and analyses.
- Develop business brief for communication initiatives and provide feedback to cross functional teams and to make sure digital got to market plans are developed and executed according to brief.
- Support the development of Telkom activity calendar
- Assist with the proposal and development of the A&P in collaboration with digital partners.
- Provide regular budget updates and forecasts throughout the year, conducting monitoring and evaluation initiatives and providing recommendations after the execution of all brand activities.
- Conduct and reporting regular brand performance and health reviews
- Develop and present a monthly competitor analysis report to the various stakeholder
- Provide regular budget updates and forecasts throughout the year, conducting monitoring and evaluation initiatives and providing recommendations after the execution of all brand activities.
- Conduct and reporting regular brand performance and health reviews
- Develop and present a monthly competitor analysis report to the various stakeholder
Academic background & Professional Knowledge:
- Bachelor’s Degree in Business, Marketing or related field
- Chartered Institute of Marketing (CIM) qualification
Here Are The Skills We Are Looking For:
- At least 4 years’ experience as a Content Specialist or similar role
- Proven record of using digital media to drive brand awareness and conversions.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Snapchat and other digital media best practices
- Understanding of web traffic metrics
- Excellent interpersonal skills and ability to manage and make best use of relationships at various levels
Competencies
- Networking and building partnerships
- Analytical thinking
- Influencing and negotiation
- Customer focus
- Strategic creativity
- Excellent knowledge of social media platforms and digital practices
- Understanding of web traffic metrics
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