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Company Description
Our Client is a leading insurance service provider in Kenya and they a seeking an experienced brand manager to develop and implement marketing activities that increase brand value, awareness and market share. As a Brand Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales
Job Description
- Researching and analyzing consumer behavior, market trends and competitor activity.
- Establishing budgets, performance specifications and sales estimates.
- Developing and implementing strategies that resonate with the target market.
- Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
- Building brand awareness and increasing brand value and profitability.
- Increasing product sales and market share.
- Measuring and reporting on campaign performance and assessing KPIs and ROI.
- Collaborating with different teams such as marketing, creative, legal, etc.
- Overseeing the production of advertisements, promotional materials and mail campaigns.
- Ensuring that messaging and marketing activities are aligned with brand and company values.
Qualifications
Requirements
- Researching and analyzing consumer behavior, market trends and competitor activity.
- Establishing budgets, performance specifications and sales estimates.
- Developing and implementing strategies that resonate with the target market.
- Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
- Building brand awareness and increasing brand value and profitability.
- Increasing product sales and market share.
- Measuring and reporting on campaign performance and assessing KPIs and ROI.
- Collaborating with different teams such as marketing, creative, legal, etc.
- Overseeing the production of advertisements, promotional materials and mail campaigns.
- Ensuring that messaging and marketing activities are aligned with brand and company values.
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The post Brand Manager at R4Kenya is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
